1980’s Computer System


Thursday, 21 June 2007 at 5:00 am Pacific USA Time.

I was recently watching someone make a purchase at a Guitar Center here in town. There are hundreds of Guitar Center stores around the country, so this is not a mom-and-pop-shop.

The computer system was an old dumb terminal with a green-only screen. It was beyond archaic. It was before Windows 3.1. It was before Macintosh. It was nearly predating your typical Personal Computer.

The salesman said that he had been working for Guitar Center since the early 1980s, and the computer systems have not changed. He said they promised a few years ago that they would roll out Windows-based computers, but are only just now testing them in a few stores.

The one thing that stood out the most was that when the address of the purchaser went in, there was no field for country. As in this system was from a time before online orders and before most mail order. Evidently, nobody buying from Guitar Center could possibly be from somewhere else.

I said, "I guess they didn’t have other countries back then."


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Categories: That's Bad Marketing

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