Archive for February, 2006

Valentine’s Day Jewlery

Tuesday, February 14th, 2006

I don’t enjoy receiving gifts. Of course that makes me the perfect girlfriend. :) But one happy side effect is that I’ve never received anything that was advertised on a commercial.

For example, all this month, you probably saw national jewelry chains advertising certain items at a certain price. This pendant is $99. These earrings are $299. I wonder what it’s like to get a box that says Kay Jewelers and recognise that your gift was the cheapest thing they advertised.

Of course, that would mean that you care what the gift cost and not the intentions behind the gift. But some women do that! Many engagement rings are sold on eBay as "private auctions." That means you can’t find out who the high bidder is or see what item was won by checking someone’s feedback. Snooping girlfriends therefore can’t see what he paid. :)

I wonder if women who get the cheapest advertised thing (and recognise it as such) from the national ads are happy to get the gift or bothered that he didn’t spend more.


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More Birthday Coupons!

Monday, February 13th, 2006

I used the ribs place’s coupon. B08 was code for free appetizer. Yum!

I got another coupon, and this one also had one great quality that’ll make me save it and probably use it. NO EXPIRATION DATE! One of the fancy resort hotel spas here in town, to which I had taken my Mom back in May, send me 15% off my next treatment. I really like the no exp date, so I’m holding on to this one.


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Why Settle For Making Up Your Own Slogan?

Friday, February 10th, 2006

Many of us have seen the Campbell’s Soup commercials with John Lithgow. The slogan for that line of soups is, "Why settle when you can select?"

I was surprised to see a commercial recently for the national chain of Jared Jewelry stores. They talked about coming in and picking the right diamond for that engagement ring. They ended the commercial with, "Why settle when you can select?"

I think that made more sense for Campbells since they line of soups is called Select. This was just bad copycatting. I’m going to suggest that Jared fire that ad agency or marketing consultant as it’s important to be original.


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Special K Challenge

Thursday, February 9th, 2006

They are still showing the Special K Challenge commercials on TV. If I’m hearing them correctly, they want people to replace two of their three daily meals with a bowl of Special K and milk for each meal.

If you eat according to the serving suggestion for that bowl of cereal, you’re probably having under 300 calories, and that’s your ENTIRE MEAL. I think many people probably eat 300 calories of bread before their appetizer, salad, meal, dessert, and beverage arrive!

So sure, if you drop zillions of calories out of your diet and turn two of your daily meals, which are probably easily 1500 calories each, into 300 calories each, you could lose weight. But man, you’d probably be starving and in major body shock as that’s really not a balanced approach.


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New Way to Borrow or Lend

Wednesday, February 8th, 2006

I’ve started an "As Was Friends" group at a new site called Prosper.com. Prosper is an eBay-style site where people form communities and then can initiate requests for loans. You can name your own interest rate, and lenders might even beat it if they choose to give a lower rate. Who are the lenders? You! That means that borrowers can get money at rates that are likely to be lower than credit cards, banks, payday loan services (ugh!), loan sharks :), and other sources that may inflate the rate. Lenders are regular people, not banks or institutions, so lenders have an opportunity to make some money on their "investment."

The reason things are in groups is the idea that people may behave better if the reputation is the community’s rather than the individual’s. So you might be more inspired to repay on time if you knew that repaying late hurts everybody in the group. The better borrowers behave, the better reputation the group gets, and the better rates or more loans group members might get in the future.

The As Was Friends group is designed to help entrepreneurs both as lenders and as borrowers. Since As Was doesn’t offer financing on our services, I’m hoping that people and companies who have wanted to hire us but couldn’t put the money aside might be able to get a good deal at Prosper. Also, with how well our clients tend to do after working with us, they’ll probably be able to pay the loan back sooner than the 3-year terms the website currently uses.

So join to borrow, lend, or just support our group!


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Compelling Coupons

Tuesday, February 7th, 2006

I got two coupons this week, and I found them both compelling. A third was not compelling. What made me want to use two of them and throw away the third?

All came from "loyalty programmes." I’m on the mailing list for some local eateries, and every week, I get some sort of coupon. I rarely use them as I don’t eat out much nowadays. But they send them. These three coupons just happen to be special mailers for my birthday, which is right about now-ish.

One coupon was a totally free ice cream at Cold Stone Creamery. That’s great! Who’d turn that down? Why should they give me a free ice cream? Because probability dictates that I’m not alone on my birthday. I’ll come in with a friend or maybe 10, and the rest are paid customers. Brilliant!

The other coupon was Famous Dave’s, which I think is the BEST bbq around. What did they offer? A surprise. The coupon has a code on it, and I have no idea what the code means. The info says that the code could be a piece of birthday cake, an appetizer, some ribs, or a major entire dinner. You don’t know what you’re getting until you get there. That’s fun! And since the place is so good, I know that anything they gave me would be great. It’d be the entire day’s calories if not more, but it’d be great. So it’s great food and a fun surprise.

The not compelling coupon was $2 off a meal deal at a local Mexican place. I don’t eat those particular meal deals, so $2 off them was not exciting. Would I have used a $2 off anything coupon or $2 off any purchase over ___ coupon? Sure! But since it was only for items I wouldn’t have, I threw it away.

Make sure your coupons really work for the recipient!


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What The Locals Eat

Monday, February 6th, 2006

A commercial for "Santa Fe Salsa" has a slogan, "It’s what the locals eat."

I lived in Santa Fe, NM for a year. We didn’t eat that. The locals ate Coyote Cafe salsa.

Liars!


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Dear Referred

Friday, February 3rd, 2006

You know someone really loves you when you get an email to "Dear Referred" that invites you to some sort of scammy experience. A real friend :) forwarded this one to me.

Dear Referred,

Here is a fellow who can show anyone how to become a millionaire many times over, by selling over the internet. Whether you already have products that you sell or want to find a lot more ways to sell them—from pool tables to used running shoes—or whether you are an entrepreneur looking for that magical “thing” that will make you your first fortune—I have a fellow who will teach you how to make millions. And you can attend his telephone training session as my guest.

My personal experience with Adam Ginsberg

I was invited to a multi-speaker seminar in which more than 25 speakers were going to address the audience. I sat in on many sessions, but since Adam was on right before me, I saw a lot of his lecture. He started right off making me laugh. He tells great stories, hilarious, but more importantly, stories that have powerful lessons within them.

Soon Adam was giving tips on how to become a millionaire selling things over the internet, using organizations like eBay. Have you tapped into the 162 million people using eBay to find products and services just like yours? Have you received your share of the $42 billion in money that has changed hands in 2006 on eBay?

Adam was goaded into using the internet by his mother (a very funny story) while he had a retail store selling pool tables. He was sure no one would buy a pool table over the internet. Within twelve months he was selling 150 pool tables per week over the internet while his retail store was selling only three to four.

He dropped the retail store and went full time into selling things over the internet. The beauty is, he teaches you how to sell your own products over the web in ways you never dreamed of, but also, if you don’t have products it doesn’t matter. Adam found that you can even buy things over the web, repackage them and market them better and resell them at a higher rate just by working smarter. He’s even done that with houses. He has purchased a house over the internet, repackaged it, and resold it for an instant profit of $11,000 without ever having spent a dime in repairs or upgrades.

How would you like to learn to do that. And much more.

On this 90 minute session I’ve scheduled with Adam, here is what you will learn as my guest:

I was so impressed with his content, that Adam is the only speaker at this 25 person event to be brought to my clients as a trusted adviser. This fellow can really teach you how to sell over the internet.

So join me as my guest. You know how these things go. I insist that my guest speakers give you an outstanding value for your time. I would NOT bring Adam to you if he couldn’t keep you super-entertained and riveted to your chair for the entire 90 minute experience.

To register, go to: http://www.chetholmes.com/ginsberg OR call: 888-880-2694, outside the USA 706-854-4496

THE DATE: Wednesday, January 25, 2006

THE TIME: 8am PT, 9am MT, 10am CT, 11am ET

  • The size and scope of eBay
  • How to sell your products or services in 28 countries in less than 24 hours
  • 3 key areas that all eBay sellers need to know
  • Why every small business owner and entrepreneur should take advantage of eBay and the Internet
  • How to create an additional passive income stream

Compelling? Not to me. We’ve all seen lots of emails like this one. And I think my favourite thing is that the website guarantees that you’ll be entertained and riveted to your chair. Does it guarantee your income? Success? That you’ll learn valuable information? Does it guarantee that the expert speaker is someone eBay wants you to listen to? Nope, but you’ll have fun!

Adam is permanently suspended from selling on eBay. He claims he still sells, which means he’s breaking eBay rules. Well that’s how he got suspended. Do you want someone permanently suspended to teach you about selling online? Maybe you do.

So friends and "referred," please don’t believe this stuff when it hits your email. If you want to believe it, do a lot of research on all the names you can find. Google "Adam Ginsberg" and decide if that’s someone to whom you want to give money. I can’t tell you what to do. But I can tell you to not rush into anything, do some research, and decide for yourself.


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You Never Know…

Thursday, February 2nd, 2006

On Monday, I got an email from a potential client. She’s seen my name and company pop up over time, but where did she first hear of us? She attended a December 2003 seminar where I was one of many speakers at a full-day event.

2003. And she didn’t forget me.

Interestingly, she had also followed one of the other speakers that day. She knew that he had become a major disgrace in the industry… permanently suspended by eBay, but still out there trying to write books and give seminars on how to sell on eBay. He’s reduced himself to the types of scam/spam emails I’ll post tomorrow. Good for him!

She had a marketing consultant research him to see if they should talk to him about eBay, and they were able to find a number of things that said NO. I’m glad there’s that much public information on that person.

You never know what interaction with someone will seal that impression of you or make them come back later, even years later!


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