Archive for April, 2006

Edited for Television

Wednesday, April 26th, 2006

We’ve all seen things that have been edited for television. Scenes of movies are taken out. Scenes are re-shot. Audience reactions are added.

I recently saw something edited for TV that I didn’t expect to see. A man on a game show was doing very well. Winning lots of money. Playing for a while. He was wearing a light brown shirt, and when he celebrated his increasing winnings, you could see dark underarm sweat marks.

If you looked at the right time.

When he raised his arms, one of two things typically happened. The camera angle changed and the shot was further away. OR they digitally edited the image to put two large, light-brown coloured spots over the sweat marks. Someone decided that even though the game is portrayed as VERY exciting and maybe a bit stressful, nobody should have sweat marks. They actually digitally edited a number of scenes so you didn’t see the sweat marks.

It was done sloppily enough for me to notice. There’s some odd editing.


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How Do Women Do It?

Tuesday, April 25th, 2006

I watch most of The Today Show nearly every day. It seems like every week, there is some sort of "fashion editor" on to tell everybody what’s in style. I guess that automatically makes that be the style.

But every week, it seems to be completely different. A few weeks ago, the "look" was "boat." Wide necks on shirts, thick horizontal stripes, everything white, navy, and black.

Last week, it was 60s. According to the guest, the 60s are so retro but so modern. ???

How do women do it? What if you really chased every trend, every fashion? How much money would you spend on clothes weekly? Or are some women smart and saving EVERY piece of clothing, knowing it’ll come back in style at some point? I can’t imagine how much I’d spend on clothing if I cared about ANY of this.


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Cheat With Shredded Wheat

Monday, April 24th, 2006

Shredded wheat cereal is running a weird commercial. It shows a girl at a spelling bee who is asked to spell aardvark. She starts with a and then r until an animated shredded wheat interrupts her and reminds her that it’s the "first word in the dictionary."

Thing 1, what dictionary is that? The dictionary I had growing up had "a" as the first word!

Thing 2, is it OK with the spelling bee rules if an animated breakfast cereal helps people spell words?


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We Take Suggestions

Friday, April 21st, 2006

I got an email from ITWorld.com, which at least used to be a respected website for IT resources. Hey, I should know… I used to write one of their newsletters. :)

The newsletter said they wanted people to write in and say how they have re-used an old gadget. You can then enter for a drawing for a portable USB hard drive. OK, sounds interesting, maybe even fun.

But here’s the weird part. Underneath that was this:

YOUR TWO CENTS
Don’t like the gadgets we’re giving away, then send us suggestion

Thing 1, that’s some bad grammar there. Thing 2, out of all the feedback you’re looking for for your company, website, or newsletter, you want to know what people think of what you’re giving away??!? Which marketing research person decided that THAT was the most important thing into which they should look further?


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Children Aren’t Waterproof

Thursday, April 20th, 2006

Yesterday morning, the TV news ran a story about more toddlers nearly drowning because parents weren’t watching.

The news reader said they wanted to remind people that children aren’t waterproof. Well, they are. If you pour water on them, their colours don’t run. They don’t dissolve or go rancid. They don’t absorb all the water. They can be rained on! Someone should have found something better to say than "children aren’t waterproof."


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The UPS Guy

Wednesday, April 19th, 2006

My UPS Guy rules. He was the same UPS guy from my last apartment. He was cool about my loud and boisterous but not dangerous dog. :)

Now he delivers here, and he’s always telling me what’s going on back at the other apartment complex. That may sound boring, but they were converting to condos, and I guess he thought that was good gossip. But he remembered me from place to place.

Today that majorly paid off. I was expecting a package, and it came today. It was waiting for me at the front office of the apartment development. And it was addressed to me at the previous apartment. This isn’t the post office, so it had NO forwarding information. He KNEW. He remembered that I’m HERE now.

That is SO nice of him to deliver it rather than send it back for bad address OR leave it over at the other apartment, where I’d never know it was delivered.

Thanks, UPS guy!


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Keep Away From Fire

Thursday, April 13th, 2006

My friend has underwear and t-shirts that he bought from a store where he shops a lot. The underwear has a tag that includes the following phrase:

Keep away from fire.

This was odd to me for two reasons.

  1. I typically see warnings like that on polyester clothing. These were cotton.
  2. I think it’s safe to say that whether or not your underwear warned you of fire, you’d want to stay away from fire. If you and your underwear are that close to open flames, I’m not sure your biggest problem is that your underwear didn’t want you there.

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Orbitz Followed Through

Tuesday, April 11th, 2006

Orbitz really did what they said. You know that commercial where they say if your flight is running late, they will call people for you?

Someone was flying to see me on 30 March, and I had given Orbitz my cell phone number to keep me updated. A few hours before the flight boarded, Orbitz called my cell phone to say that the flight was on time (it gave the flight number and the time it was scheduled to take off). 50 minutes before the flight was scheduled to take off, Orbitz called me again to say that the flight was delayed, and would be taking off a half hour late.

Ultimately, the flight took off nearly an hour late with no follow up call from Orbitz to that effect. The flight ended up landing only a half hour late, so the one call really would have sufficed in having me expect this traveller a half hour late.

Good marketing! Promise what you can deliver, and then follow through and deliver it.


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High On Rugs

Monday, April 10th, 2006

My Dad drove past a building in New York that had been painted with advertising. He reported that it said:

Say No To Drugs. Say Yes To Rugs.

It was an ad for a local rug dealer.


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What Can I Do About THAT?

Friday, April 7th, 2006

A guy left a voice mail on my business line saying he needed to return a product he got. Sounds normal enough… except that I didn’t sell him anything.

So I call him back, and he starts telling me how he bought into some system for selling on eBay. I told him he didn’t get that from us. He tells me his credit card was only supposed to be charged like $1.99, but it keeps getting hit for $29.95, and he wants to cancel. I told him he hasn’t bought anything from my company and those charges aren’t from us. Finally, he says, "I know." I incredulously say, "Then why are you calling me?!?!?!!" He says, "Forget it," and hangs up.

What was I going to be able to do for someone who bought a product from some other company, is having credit card charges he shouldn’t, and wants to cancel his relationship with that company? I should call him next time I get something that doesn’t fit right and I want to take it back to the store.


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