Archive for October, 2006

Hard To Be Faithful

Monday, October 30th, 2006

I just heard a "rock ballad" with the lyric, "Girl, you make it hard to be faithful."

So the message there is, "I can’t keep it in my pants, but that’s YOUR fault. I won’t break up with you, I’ll stay with you, but I’m sleeping around, and that’s all because of you."

That’s just the empowering message today’s woman wants to hear.


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How To Tell When Someone Doesn’t Like You

Monday, October 23rd, 2006

There is someone I’ve seen a bunch of lately for reasons I won’t mention so
that nobody figures out who I mean. :) I think this person doesn’t like me.
She’s never been hostile to me, but it’s just my guess that she doesn’t like
me.

Last week, we were the only two people in a hallway. We were walking towards
each other. I said, "Good morning!" in a friendly way. She made no eye contact,
said, "Good morning," back, and then closed her eyes as she walked by me.

Closed her eyes.

Couldn’t look elsewhere. Couldn’t look at me evidently, and I was looking
pretty good that day! Would rather walk down a hallway in closed-eyed
darkness for many seconds than possibly look at me. I wish people could see
their own body language.


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I’m Not Green

Friday, October 20th, 2006

I was talking to a woman on my airport shuttle last week. She was probably in her 70s, and complaining up and down about computers and technology. She hated it all, and she seemed to slightly hate people who used them just for using them.

But the sentence that stood out to me most was when she indignantly described not being able to have a decent conversation with her grandson because he’s playing a video game and she’s not as interestin as the video game.

"I’m not green, i’m not purple, and I don’t jump up and down."


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Just Like Lemonade

Thursday, October 19th, 2006

Overheard on a flight in September…

Flight attendant to passenger: "The closest thing I have to lemonade is cranberry-apply juice."

How is cranapple close to lemonade? They both will be in cans labelled " no real juice in here"? They are liquids? I would think that the closest they have to lemonade is Sprite/7-UP/Sierra Mist. At least the citric acid gives that a somewhat lemon flavour.

Hey, flight attendants. Cranapple will NOT give a lemon flavour at all.


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Emergency Broadcast System

Wednesday, October 18th, 2006

The Emergency Broadcast System. The dissonant tones that come on our TVs and radios every once in a while. I want to know two things.

1) Why do they need to be tested? Are they not sure that TV and radio stations know how to transmit the sounds and whatever news is relevant?

2) The last time I heard them tested, it was 4am on the Soundscapes digital music channel. That means that I fell asleep with my TV broadcasting the New Age music-only, commercial-free channel. That was peaceful and relaxing. Why test the Emergency Broadcast System on the New Age music channel at 4am? That’s likely to be quite the surprise and NOT relaxing.


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Preboarding flights

Wednesday, October 18th, 2006

Preboarding a flight. Preboarding is like "post modern." If it’s post modern, it hasn’t happened yet.


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Just Go To Our Website

Tuesday, October 17th, 2006

Here in Tucson, our local news usually tells you that for more details, go to their website. That sounds like a good idea. The problem is that their website is just endless feeds from other sources so that they have basically zero maintenance.

Go to our website to see primary election results. I did, and they’re not there. Just feeds with news from all over the place.

If you’re going to drive people to the website, why not make that a quality experience? Why not have the website actually contain the things you’re telling me to go see? If the news reader tells me that I can find primary election results on the website, someone should have a link right there on the home page. That’s news! I want to know about it now. Tomorrow, something else will be news, and that can be on the home page. Then, you can archive previous day’s important links, and have it all be searchable.

Imagine that.


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Guaranteed Tickle

Tuesday, October 17th, 2006

I have been flying a lot lately. I saw in a newspaper an ad for diamond-essence.com. I assume it’s some sort of place with diamonds or fake ones. The headline for the ad said something about "tickling" her heart with some sort of jewelry. The bottom of the ad said:

Guaranteed tickle or your money back.

So she could hate the item, the item could be of crap quality, but you are only guaranteeing that her heart will be tickled? How do you prove that a heart was untickled?

This reminds me of this interesting guarantee.


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Defending the Status Quo

Monday, October 16th, 2006

Seth Godin’s 8 Sept 06 blog post talks about the excuses normally given to NOT change. #3 on the list is, "Can you show me some research that demonstrates that this will work?"

This made me think about a phone call I had in August with one of the other companies in my industry. I have been trying to create a better relationship with them, and show how we can work together. Referring their clients to us can make them money through a variety of ways.

When I explained what we do for our clients, they had some questions.

Do you have any white papers on this?

No. I don’t really do the corporate thing. I don’t have white papers on this. All of our information is on our website.

Do you do A/B testing to prove that what you do works?

No. We create all of our work and then we unleash it. That’s probably why it has such a huge and dramatic positive effect for our clients.

Do you do incremental changes and check to see that each change is working?

No. A day of sales feels like forever to an eBay seller. We don’t have time to tweak how their listings look and work, collect data, analyse that, and make decisions about what changes to make next. As I said, we do all of our work behind the scenes and then unleash it.

We have a lot of hard data from our clients on how what we do works. I presented that and told them to talk to our clients directly, but I guess it wasn’t enough. I agree with Seth. This is one of those things that will kill innovation. There’s only so corporate any company should be when it comes to eBay sellers. They’re just different.


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Manipulating Supply and Therefore Demand

Friday, October 13th, 2006

In early September, Sony announced that although they had promised to ship 2 million Playstation 3 units to the US for holiday sales this year, they’d only be able to ship 400,000.

I’m not going to bother pretending I’m surprised. Obviously, this is meant to create even more of a fever and buyer insanity over the "limited" numbers that will be available. People will kill themselves in stores, and probably bid the thing to twice the retail price on eBay.

This is one of those situations where Sony will be pleased and those who have one to sell will be pleased, but consumers will be frustrated and overspending. These tricks are one of many reasons I do everything I can to avoid buying anything made by Sony.

Did the Playstation 3 really need this? Was buzz waning? Did the geeks, schoolchildren, and general population of our country stop wanting this item? Even at 2 million units, I think people would have gone bonkers. That would have been 2 million sales to Sony rather than 400,000.

Then again, will any of us REALLY know how many Sony ships and sells? They could say 400K and then ship 3 million, and watch them all sell like mad. Truly mad.


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