Archive for June, 2007

Blogging from eBay Live

Monday, June 11th, 2007

Thanks to Typepad on my mobile phone, I will be blogging from eBay Live. Those will be posted to our News, Updates, and Events blog at http://aswas.typepad.com/news/. So flip over there the rest of this week for live posts from the eBay Developers Conference and eBay Live!


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

The Taste of Buffalo, NY

Friday, June 8th, 2007

A local restaurant is in not the best spot. It’s in a small strip of stores with a cell phone place and car wash. It opened as Sí Grille, and soon closed. Now it’s reopening with another name, and I still didn’t care.

But today, I noticed it had a sign outside. It advertised the taste of Buffalo, NY.

What the HELL is the taste of Buffalo, NY? Buffalos? Cold? Spicy wings?

I think this is pretty weak advertising, and expect this place to be closed by Xmas.


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

Plus Sized Women

Thursday, June 7th, 2007

We’ve been working on a template for an eBay seller who sells fashionable clothes for plus sized women. We tried to find any illustrations or stock photos that would show beautiful, powerful women, enjoying life. I started looking at illustrations and characters. Every illustration of a plus sized woman was someone who was ugly, unstylish, and portrayed through the art as annoying. My artist tried to find things too, and also couldn’t find anything positive.

This is BULL.

Artists and people in marketing need to clean up their acts. Women of all sizes, colours, and religions have beauty and power, and we need to stop chipping away at that by portraying a group of people (any group of people) in a stereotypical way.


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

Fulfilling An Order

Wednesday, June 6th, 2007

On the Best Western website, you can order a free copy of their guide to all of their hotels. When I do road trips, I like to use that book, and I like to stay at Best Westerns. I’ve always found them clean, affordable, and friendly.

I ordered the book. A week or two went by, and it wasn’t here. So I went to local Best Western, and just picked one up. I could have done that, but I figured I could just have it sent.

Weeks later, I just got the book. That had to be 5 weeks for it to get here. And from what remote location was it shipped? Tempe, AZ, which is around 100 miles north of me. I threw it away. I already have one.

How is your fulfillment company working for you? I’d say this one didn’t work. If I didn’t plan so far ahead, I could have been back from my road trip by the time the book came.


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

The Power of Negative Thinking

Tuesday, June 5th, 2007

I go to some of the gatherings you can find on meetup.com. In general, I tend to find nice people who are like minded. Maybe that’s because I’m keeping it simple like small business groups and Law of Attraction groups.

The first meeting of a new Law of Attraction group featured a local speaker. For those of you not familiar with Law of Attraction or the movie The Secret, it’s a way of thinking that basically says that you have the power to create whatever you want in your life. Things that you think and say and believe and "put out there" can affect outcomes. It’s like a giant cosmic "be careful what you wish for" or "what if everything you said came true" kind of thing.

So this speaker was full of herself. I arrive and she’s playing a CD of herself singing, and she’s not good. But she looks the spiritual part, and we all settle in to hear her speak. She starts off, and she asks us questions about our experiences. We answer her. She suggests that we could make this a discussion rather than her speaking. We’re in a local park’s shade ramada in a circle, and she sits down in our circle. Again, after we offer some of our experiences in response to her asking, she says we can make this a discussion, and we should feel free to join in when we have something to say.

So people do. And I notice that when people are talking, she looks VISIBILY bothered. She can’t wait for people to shut up. She tries to get back to her index cards. She gets through a bit, and people bring up their stuff again. Hey, the speaker is sitting in our circle and had asked us to join in, and now she’s mad that we are.

The moment that I knew she was full of it was when she said that of the people who watched The Secret (movie), she was sure that nearly NONE of them would use the information and methods conveyed to make their communities better. One woman told her that was a harsh thing to say. I asked her if that’s what she wants to make happen (remember that this is a woman here to tell us about how you make things happen as fast as you think or say them!). She didn’t like that we challenged her, but she was full of it!

At one point, the leader of the group says that we’re running out of time, so the speaker may want to start wrapping up. The speaker is all pissed off that we didn’t "let her" get through her material… she starts complaining that she’s never been so disrespected, and she’s spoken to hundreds of groups. The leader got up and left, and many people followed. I stayed to see what would happen next. The speaker continued to bitch about how she was treated, and she kept saying that she has no idea how this could happen to HER.

Finally, I said that I know how it happened to her, and would she like me to tell her. She came right up to me, looked me straight in the eye, and said NO. She doesn’t need to know how it happened, it doesn’t matter, and what is, is. "Well, you keep saying that you have no idea how it happened, so I thought you might want someone to tell you." NO, she did not. I was being barked at.

Another guy came up to me and wanted to know how it happened. I said she created it when she kept asking us to chime in and "let’s turn this into a discussion." If you really walk the Law of Attraction walk, then why would you be surprised that you created a discussion? If you really wanted to be the speaker, you should have stood in front of us, gone through your cards, and asked us to hold out comments until you got through your material. But you didn’t. You created something else.

And "what is, is" doesn’t fly in Law of Attraction because the Law says you can change anything at any time. So nobody has to live with what is being is. What is is already was, and you can make anything happen in the next second.

This was just a surreal day. So surreal to have a Law of Attraction speaker telling negative stories, making negative comments, and then finally getting all huffy without even noticing what she created. That’s bad marketing for her as I certainly won’t be buying her books, going to her future events, or hiring her as my psychologist.


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

Active Surplus

Monday, June 4th, 2007

There is a guy who is hired to stand outside of Active Surplus in Toronto. He just yells the same thing all day. This is what you might hear him say.

Active Surplus! Random shit upstairs. You never know what you’ll find.

This is interesting marketing. Standing outside and yelling, and saying the word "shit" no matter what age of adult or child is walking by.

Though I hear that what he’s yelling is actually accurate. I guess that makes it good marketing. I guess if it didn’t work, he’d be out of a job.


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

Measuring Success the Lame Way

Saturday, June 2nd, 2007

There’s a guy out there who spends a lot of time claiming to be an important author and speaker. I guess if you want to "learn how to sell on eBay" from a disgraced eBay seller who is permanently suspended, then he’s your man.

He pops up on my radar from time to time, and I recently found that he put up a MySpace site and uses the blog. This blog post caught my eye:

Well! I guess we should all measure our popularity by the number of "friends" we have on MySpace. After all, that’s how the 14-yr-olds do it. I can’t wait until he starts using that in his marketing. "(insert name here) has over 3,000 friends on MySpace." This is the lamest example I’ve seen of someone going for that herd mentality. Well, 3000 other MySpace people made him a friend… you evidently need to as well, you sheep you!

He’s truly a legend. I should CERTAINLY buying online selling systems from a guy whose MySpace friends include Playboy Playmates and chicks who photographed themselves in bikinis on motorcycles. That MUST be what my company and our marketing are missing! 😛

I can’t believe this guy is still out there. Why are people still falling for this wackiness? The DAY I am measuring my company’s popularity and success by a number like how many MySpace friends I have is the day I should quit.


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

Buy This Car For the Radio

Friday, June 1st, 2007

Have you seen the new commercials for the Mercury Mariner? The entire point of the commercial is the GREAT Sirius radio. It comes with it installed, and 3 years are already paid. Three years of Sirius radio is probably around $500. The hardware is maybe $300 if you get a nicer model of radio.

Are you choosing a $21K+ car for $800 in radio stuff that you could just as easily buy separately, put in yourself, and pay each month instead of all built into the car price? What is up with this car that Mercury devotes an entire TV ad to telling you it has a Sirius radio?


Share!  
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr