A Conversation of One

Wednesday, 28 January 2009 at 3:00 am Pacific USA Time.

Once upon a time, a guy hung out on a discussion board I run as a hobby. He liked to mess with people, pick fights, and insult people. People didn't like him!

One of his favourite tricks was to sign up for the board under a bunch of names. He would log in as one name, and post something. He'd log out, log in as another name, and respond to his own post as someone else, but often as someone who strongly agreed with the first post. :) As you might imagine, but the time he logged in and out under same names and different names, he had created a whole hot conversation that usually insulted someone or asked someone to prove something… or something you often find unpleasant on discussion boards.

I feel like I'm seeing that all over again. People seem to enjoy posting comments to blogs under fake names, accusing people of things they can't prove, and probably posting a few times as other people who support something they posted earlier under another name.

I think people who run blogs should do more to remove these comments. Most people running blogs get enough info about the people who post comments and their IP numbers to quickly figure out if something like this is going on.

It's not a real discussion while there are 1-person conversations or companies with a stake in the discussion pretending they're regular people who just happen to post in support of the company in question.

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Categories: That's Bad Marketing

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