A Scam By Any Other Name…


Tuesday, 14 June 2005 at 5:00 am Pacific USA Time.

We get calls from time to time from people who believed everything they saw in an infomercial, at a "seminar," or speaking to a stranger over the phone who just happened to contact them about starting their own home-based business.

I wish there were a way for people to understand before they ever receive these stimuli that the bulk of what they are going to be told will be false. I only know about what they are being told because some people second-guess their gut instincts, find my company in Google, and call to verify what they were told.

Trust your gut instincts. If it sounds too good to be true — such as someone promising that you will make thousands of dollars per month selling on eBay without knowing anything about selling on eBay — it’s probably not true. Someone who called me told me that they were told that they would need to sign up for a certain "system" for over a year because that’s how long it takes to have success on eBay. So I told him about one of our clients who sold nearly $4000 of inventory in her first three days selling on eBay.

Success on eBay is not about getting rich quick. It is not about "systems" or "programmes" where you don’t have to know anything about eBay or your inventory or your shopper/buyer or being an entrepreneur or using your computer. There are no "secrets" or "tricks." The same things that make someone successful on eBay are the same kinds of things that make or break a new store opening in your town. It’s a combination of elements that mostly come back to marketing… your identity and presentation, your item and its presentation, the supply of and demand for your items currently in the eBay marketplace, your strategy for listing these items, your pricing, your policies, your customer service, and how well you evolve as the marketplace evolves.

If you are considering buying an eBay book, attending a seminar, or pursuing anything about "starting your own home-based business," research the person or company behind those materials. Don’t just believe testimonials as they may be fake. Insist on knowing more about who people are, their backgrounds, their clients, and if they are claiming to be or have been a big eBay seller, ask for their eBay user ID. You can then see what they are selling, what their reputation is, and if they are as big and good as they claim to be.


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Categories: That's Bad Marketing

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