Advertising iPods


Friday, 28 March 2008 at 5:00 am Pacific USA Time.

I was in Vegas last August, and the place seemed to be full of huge iPod billboards. Now, I know a few things about marketing, so I look at those and wonder…

Do they need the visiblity? No, I think many people have heard of iPods.

Do they need the market share? I heard somewhere that iPods have 70% of the MP3 player market share. They probably don’t need to advertise to maintain or gain market share.

Do they need the billboard to sell you on it? I don’t think so. As I once heard Seth Godin say, there are two kinds of people: those who have an iPod and those who want an iPod.

Now, I’m the unmentioned third kind of person, but the billboards won’t sell me anyway. I’m AnythingButIpod, and now enjoy my new Cowon.

So what’s the point of huge billboards for iPods in Vegas? I wasn’t sure. I didn’t think Apple needed to spend more on advertising something that many people want, many people have, and just about everybody knows about.

On what could Apple spend this money instead?


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Categories: Just An Observation

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