Arby’s Toasted Subs

Friday, 21 September 2007 at 5:00 am Pacific USA Time.

Everybody wants to be first to the marketplace. Some people are OK with not being first, feeling that they have a better product, and can get that across to consumers.

Quizno’s was first,with their focus on "toasted" sub sandwiches. They seem to have been successful, and Quizno’s are everywhere.

Then Subway felt they had to get into it, and put some sort of heating machines into their locations.

Then panini presses and grills got more popular. You can buy them anywhere, and toast your own damn sandwich at home.

My supermarket will do paninis while I wait. I’m sure some delis will.

So is there any room left in this market? Were people at a loss for where to get a "toasted" sandwich? I’m going to say no, but here’s Arby’s anyway, pushing their "toasted subs." Hey, you’re a few years too late. You are known for roast beef, and you missed the whole boutique sandwich thing.

It reminds me of when I heard Seth Godin speak. He talked about the Microsoft Zune media player… almost like why bother releasing it when it’s not an iPod killer. What market share can you hope to gain when you’re not the first to market AND your product would generally be considered not as good as the leader (or a group of leaders)?

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Categories: That's Bad Marketing

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