Are Your Sales Down Right Now?

Monday, 29 March 2010 at 6:38 am Pacific USA Time.

A few clients have called me in a panic that their sales have really been down lately. I wanted to try to explain that.

There are a few times a year when it looks like sales just disappear. Those are the times when everybody is on vacation.

Two weeks ago was Spring Break. Airports were packed, families were going in every direction. Now, we have Easter and Passover coming up. I know many people going away this week into next week.

These are likely times when online shopping drops because people are just busy with other things. They're on a cruise ship. They're running around Disney. The kids are out of school, and they have to do something with them.

Year after year, I find that this is a time when online sales drop. Plus, it's tax time. That can keep money in wallets.

So if your sales are down, don't panic unless these holidays and tax time pass, and things are not picking up. Otherwise, it's just a seasonal drop that I tend to see every year.

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Categories: Just An Observation

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