As Good As Vegas

Tuesday, 16 August 2005 at 5:00 am Pacific USA Time.

Out of all the marketing campaigns our local Native American casino could have used, they chose a campaign centering around the concept that going to their facility is as good as going to Vegas.

I guess it depends on why you’re going to Vegas.

This casino has very few games, and the shows have people with their clothes on. It’s one large building and then empty land for what feels like miles. Other than the idea that you can eat, drink, play slots, and play blackjack there, what does it have in common with Vegas?

This is bad marketing because this casino forgot that just being in Vegas is an experience unlike any other (for better or worse!). You can’t compare your small  slot and poker place to one of the most visited cities in the country.

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Categories: That's Bad Marketing

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