Associating Golf With Erections


Monday, 24 July 2006 at 5:00 am Pacific USA Time.

While watching some of the World Cup, ESPN/ABC TV kept saying that as soon as the World Cup ended, they’d be showing the Cialis Western Open.

Cialis sponsored a golf tournament and put their name on it. Some happy winner will say he won the Cialis Western Open. And something about "Cialis" and "open" in the same name is even odder.

Playing my reverse target demographic game, the audience for the golf match on TV is evidently men with erectile problems or the women involved with them. The photo on the Cialis home page is of old people, so the TV viewers are evidently OLD people with erectile issues.

What’s next? The Vagisil Southern Open? Now that’s memorable.


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Categories: That's Bad Marketing

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