Building An eCommerce Business From A Book’s Advice, Part 2


Friday, 24 February 2012 at 5:02 am Pacific USA Time.

Yesterday’s blog post was the story of a nice guy who called for a price on a website. He got a lot more than that.

He gave me permission to publish the thank-you email he sent me in response to the phone conversation we had. I wanted to share it with you…

I’m the guy you spoke with yesterday about the cologne website.

I just want to say thanks again for opening my eyes yesterday.

It scares me to think about how much more time and money I would have had into this business if I hadn’t talked to you.

I’m officially pulling the plug. Not because I think it would be impossible for me to ever achieve any degree of success with it, but because it’s impossible with the resources I have. And I approached wrong, bass ackwards as they say in Michigan.

I don’t know how to do research to see if the business would work or what it would take to work so I just disregarded it, when viability is the most important aspect of it all. I told myself, “The only way to find out if it works is by trying it.” While that’s applicable to some things, it’s a very dangerous approach in this application.

Its like me saying, “The only way I’ll really know if I can fly is by trying it, so I’m gonna jump into the Grand Canyon and hope for the best.”

My problem is I just assumed that hard work would assure success. I can work hard and will. I’m going to be working hard at something else now. But hard work doesn’t guarantee success. It doesn’t just come automatically with hard work. Other things have to be in place.

I was ill prepared and ill resourced and destined for a colossal let down.

Debbie, you have saved me hundreds of dollars and many hours of my time. If every person was as honest and morally sound as you are, the world would be a much better place. Karma is on your side I’m sure of it.

If I wasn’t broke as a joke, I would send you money for the hour of your valuable time you gave me and how much you’ve saved me, and I think honesty and good will should be rewarded.

The truth is always the best no matter how hard it is to say or to hear, you know?

You didn’t have to do what you did for me yesterday but you did, because you are a good honest person. Thank you so much!

I wish you the best of luck in life and business!

No, I wish YOU the best of luck in life and business! I got a serious smile when he told me karma was on my side.

This is what I do, and this is why I do it. Not every rewarding moment comes when a payment clears. Plenty of rewarding moments come knowing I’ve helped people. That’s why I do it, and why I’ve been doing it here at As Was since April 1995.


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Categories: eCommerce, That's Good Marketing

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