Archive for the ‘Announcements’ Category

Important Msg For Clients Using Our “Spacer” Product Image Placeholder

Monday, February 4th, 2013

Some of you (clients) are using our “spacer.gif” placeholder transparent image for some product pictures. This was a workaround for limitations in listing software like Inkfrog and Auctiva. If we build a template that shows 12 images, and this product only has 6, you will get 6 red X “missing image” icons if we don’t put SOMETHING in there. So some clients are putting spacer.gif files in. They are tiny invisible graphics that keep the “missing image” warnings from coming up.

eBay just changed their rules that all product images have a minimum size. Our spacer.gif is SMALLER than the minimum size, so you may get weird error messages and have trouble listing.

Please download the NEW spacer image here: http://AsWas.com/img/spacer500x500.gif Yes it looks blank. It’s totally see-through so that it doesn’t show an ugly box in your template where product pics would be. So when that comes up, if you can’t find a SAVE button, try right clicking in the top left of the browser screen. If one of your choices is “save image as…” or something like that, then you are on the image, and you can save it to your computer.

You may need to rename it to spacer.gif. You want to upload it into your listing software media/photo library and OVERWRITE the old one. If you don’t overwrite the old one, then your listing software might try to keep listing with that old, too-small image.

We’re sorry about the inconvenience, but when we created the spacer graphic in 2005, we had no idea eBay would think in 2013 that it was too small. We thought small was good when it came to optimising load time! Who knew.

If you have any questions, contact us or your As Was Account Manager for more help. Thanks.


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My Secret Project

Wednesday, March 23rd, 2011

I have a secret project. It has nothing to do with As Was. It's based on something I invented last year that's now being built… and patent applications filed.

The "coming soon" page is up, and it lets you sign up to hear more as we get closer to launch, which I'd expect to be in May. Once you sign up, you'll get a special link and some share buttons. The more you share it and get others to sign up, the earlier we'll let you in just before we launch! So spread the word!

http://CheckInOn.Me

That's all you have to type. Yes, we're not saying much yet about what it is. But it's going to be the kind of thing where you wondered what you ever did without it. :)

You can also LIKE our Facebook biz page at http://www.facebook.com/CheckInOnMe

Thanks, and tell a friend!


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Welcome to the new blog!

Saturday, December 25th, 2010

Welcome to our new blog. Finally! All future posts will be here. Use our handy categories and tags to quickly get to posts that interest you. And join in the discussion! Comments are moderated, but we let nearly anything non-spam go through.

Our old blog is at http://aswas.typepad.com if you want to read 5 years of insight, wackiness, innovation, triumph, and tragedy.


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Announcing 3 New, Easier Payment Plans

Tuesday, October 14th, 2008

Here at As Was, we are fielding more interest in what we do than we’ve seen before. Not only are people in love with our custom and unique designs, but they also understand the strategy help and advice that comes with our services. You don’t just get a pretty picture and a hardy handshake… we get to know your business, and work to improve sales and customer satisfaction, leading to higher DSRs. Did you read our study on the PowerSeller who tested her old eBay listings against the same pictures and information in the template we designed?

But with that high interest in our work comes economic concerns. And in this climate, it’s understandable. We want to try to make it easier for people to afford the best company out there (that’s us!), so here are our three new payment plans.

Each new client can choose whichever he or she likes for the services in your initial contract. As per our pricing page, the minimum for which you can hire us is for our "template and consulting" package at $2000. Many clients tend to add more services to their initial contract so that our work can have an even bigger effect up front.

  • Full payment up front. Pay your entire As Was contract in
    one payment when you sign the contract, and get a 5% discount. For
    example, if your contract is for template, 1-level matrix, and simple
    Store, you’ll be able to make one payment of $2,992.50 instead of
    paying $3,150.00 (the total of these three services).

  • Two payments. Upon signing your As Was contract, 50% of
    your contract total will be due. Six weeks later or when the tasks in
    your contract are finished, whichever comes first, the remainder will
    be due. For example, if your contract is for template, 1-level matrix,
    and simple Store, you’ll be able to make two payments of $1,575.00.

  • Three monthly payments. A third option is to pay your
    As Was contract over three monthly payments. We will add roughly 5% to
    your total as a finance charge. Your first payment is due upon contract
    signing, the second payment is due a month later, and the third payment
    is due a month after that. For example, if your contract is for
    template, 1-level matrix, and simple Store, you’ll be able to make
    three monthly payments of $1,110.00.

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As Was Helps eBay Sellers with Holiday Selling

Tuesday, September 2nd, 2008

Between
the many, large changes eBay has announced this year, and the economy, many
eBay sellers are concerned about the holiday selling season.  As Was, eBay’s first
Certified Service Provider, has an unmatched track record helping eBay sellers
grow, compete, be more profitable, and have higher DSRs (Detailed Seller
Ratings).

The
average As Was client grows their eBay sales 15% within weeks of finishing a
project with As Was, and then continues to grow. The average client also sees
fewer pre-sales emails, more eBay Store traffic, and higher DSRs. As Was is able to
achieve these results, time after time, because As Was does more than design;
As Was staff is made up of eBay experts in the USA to work one-on-one with each
client to improve businesses and resolve areas where shoppers feel frustration,
confusion, and disappointment.

"We
took several months to finally decide on a company to help us with our template
design and eBay strategy. After hiring As Was, we knew we made the right
decision. It took about 3 weeks for the template to be completed, and the
result was impressive. We instantly noticed a higher percentage of sales on
auctions that had the template than my older auctions that had not yet been converted.
This was no accident. The price I paid was small compared to the long term
benefits I will receive." – eBay user ID suburbanwheelcover, June 2008,
days after starting to use his As Was template.

As
Was works with new eBay entrepreneurs as well as veteran PowerSellers, and
starts with branding and identity; does the eBay seller have a name that people will
remember? When a buyer remembers your name, they are more likely to look for
you again, and to tell friends.

Next,
As Was creates a design template for all of the seller’s eBay listings. Designs are always
completely custom and unique, designed with the seller’s company image and
personality in mind. As Was designs based on how eBay shoppers tend to think and behave, and never starts with a cookie cutter
layout. The only thing As Was uses over and over is creativity.

As
Was staff also rewrite, edit, and reorganize the seller’s policies.
Better-written policies and a unique design keep shoppers interested, and make
them more likely to read and understand the nature of the transaction. Shoppers
who understand policies are more likely to bid or buy without bogging the
seller down with questions, and are likely to give better feedback and DSRs
since their experience matched their expectations.

Each
As Was client gets a strategy report from our in-house Business Strategist.
Sellers will get a fresh understanding of how to use item titles, listing
timing, listing formats, listing features, and more to best capitalize on the
demand for their items on eBay.

From
there, As Was can design eBay Stores, About Me pages, off-eBay eCommerce
websites, business cards, postcards, and other print materials, and blogs. The 
Msss Kel’s Place” designed
by As Was won eBay’s “Best In Stores: Standard Store” award for 2008. As Was
acts as a full-service business and marketing consulting firm to eBay sellers,
and is happy to provide anything sellers need to help them grow.

As
Was listing templates are compatible with Vendio (including Vendio Desktop and
Andale), Inkfrog, Auctiva, AuctionWizard 2000, Blackthorne Basic and
Blackthorne Pro, Laris, Kyozou, Infopia, ChannelAdvisor’s Marketplace Advisor
Premium as well as Marketplace Advisor, previously known as Marketworks, and
any software that allows for completely custom HTML templates.

As
Was also makes a lot of their advice and approach available to the public
through their RocketPlace conference. As Was clients and non-clients are welcome to join us
at The Rio in Las Vegas, September 10-12, 2008, for the best and newest
techniques, strategies, and tools for growing eBay businesses.

Learn
more about As Was at http://www.aswas.com.


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RocketPlace Day Passes Now Available

Saturday, August 30th, 2008

Have you checked out our RocketPlace session schedule, and decided you want to go but can’t make the whole event? We now have day passes available!

Beginner Track: Either Wednesday or Thursday is $130 each. Just use discount code wedonly or thuonly when registering to let us know which day you’re coming, and get your day pass rate.

Advanced Track: Either Wednesday alone or Thursday alone is $129 per day. Friday alone is $99 for the day. Just use discount code wedonly, thuonly, or frionly when registering to let us know which day you’re coming, and get your day pass rate.


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Come Meet ProPay at the RocketPlace Conference!

Friday, August 29th, 2008

With eBay’s announcement last week that sellers will soon not be allowed to accept "paper money" (checks and money orders), many eBay sellers were introduced to a company that is new to them: ProPay.

We’re excited to announce that if you’re ProPay curious, and who isn’t right now, you can meet them at our RocketPlace conference, 10-12 Sept 2008. http://www.rocketplace.com

ProPay is an alternative to PayPal, combining the best of a merchant account with the best of an online payment system. Check them out, and come talk to them in person.

RocketPlace will also feature fantastic sessions with speakers including Marsha Collier of eBay For Dummies fame, Todd Lutwak of eBay, Jane Judd of Zappos.com, and Jay Berkowitz of TenGoldenRules.com.

Register now!


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eBay Changes Accepted Payment Methods

Wednesday, August 20th, 2008

RBH of the ebayinkblog posted it here, and it’s also over here, so it must be OK to start talking about this!

eBay is announcing today that it’s changing what payment methods can be accepted by sellers. To me, the announcement has two main components.

1) No more paper money. No checks, no money orders. I am not too sad to see these go. When I used to be more of an eBay seller, I stopped taking those a long time ago. I found a check for $16 once bounced on the 16th calendar day. That’s three weeks. So I can hold your check for a month if you want to pay that way, but that made no sense. Other than USPS money orders, I felt like most money orders I got were things I could have made in Photoshop in 1993.

I am not sure if checks and money orders are huge areas of fraud, but they have the potential to be for any seller who ships say the day after they deposit these. If they turn out fake or the check is bad, you may not know for WEEKS. That’s bad since you then have little or no recourse.

So my heart is not broken over this. Anybody who wants to pay from a bank account can send a PayPal e-check. I think the only potential downside here are sellers who like to get money orders in USD from international customers so that they don’t have to deal with potential PayPal or credit card fraud.

2) eBay is going to start highlighting online payment services and systems other than PayPal. So for those who want or need an alternative to PayPal, they are out there. eBay may not be in the biggest rush to snuggle up to any Google or Amazon payment system, and that makes sense. You can’t pay my company with a credit you have from a company who claims to compete with us. :) But other payment services are out there. And it means that the people commenting in the ebayinkblog that it’s PayPal only are wrong. It’s credit cards, PayPal, and some other services.

ProPay seems to be the first that eBay is highlighting. The transaction rates seem higher than PayPal, and they look higher than what I pay for a merchant account. But again, if you don’t want PayPal or can’t use it, ProPay is certainly an option.

PayPal turned down our invite to our RocketPlace conference next month. We’re hoping ProPay will come. :)

We’ll be discussing this on our live talk radio show tomorrow, and hope to include an interview with ProPay. Make sure you listen and call in live with your questions and comments!


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JetBlue Offers 5% Discount to RocketPlace Attendees

Thursday, August 14th, 2008

JetBlue wants you to take 5% off your flights for our event! Here’s what you need to know:

  • Fly from any city to Las Vegas (LAS).
  • Depart on 8, 9, or 10 Sept, and return on 12, 13, or 14 Sept. Sorry, any other dates won’t work with our discount code!
  • Book at JetBlue’s special conventions page.
  • Use discount code rocketplace2 to get your 5% off discount.

Learn more about RocketPlace or register now!

Did you already book on JetBlue and your flights match these parameters? Call them to get your discount.

1-888-JETBLUE
(538-2583), option 4


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RocketPlace Announces September 2008 Speakers

Wednesday, August 13th, 2008

RocketPlace Announces September
2008 Speakers

 

RocketPlace,
the premier conference for new eBay sellers and PowerSellers, is proud to
announce our speakers for our September 2008 event at The Rio All-Suites Hotel
in Las Vegas, Nevada. The full schedule of sessions can be found at http://www.rocketplace.com/agenda.shtml.

 

Confirmed
speakers include:

 

*
Todd Lutwak, Senior Director of Seller Development at eBay, who will be giving
the Advanced track keynote as well as a session for the Beginner track.

 

*
Marsha Collier, best-selling author of eBay For Dummies and many other For
Dummies books, will be giving the Beginner track Keynote.

*
Jane Judd, Senior Manager of the Customer Service Loyalty Team at Zappos.com
will deliver the closing keynote for the Advanced Track.

*
Jay Berkowitz, CEO of Ten Golden Rules, is a seasoned marketing professional
with over twenty years of business experience. He has managed marketing
departments for Fortune 500 brands: McDonald’s and Coca-Cola, and has developed
traditional and direct marketing programs for AT&T, Sprint and eDiets.com.
Jay was the highest-rated speaker at our Spring 2008 RocketPlace conference,
and we welcome him back!

 

*
John Lawson of 3rd Power Outlet, David Yaskulka from Blueberry
Consulting, Tim Woda from buySAFE, Cindy Litchfield from Cloud Dome, Bodin
Suttles from Endicia, Amy Kendall from HammerTap, Jason Guzman from
JunctionQuest, Michael Lambert from Merchant Advantage, Brian Gibbs from Refund
Retriever, Edward Sayers of RPM Business Group,

Phyllis Wischer of
SageFire,
Adam Morris from Sell Center,
Michael Levit from Vendio, Lisa Suttora from WhatDoISell.com, and a variety of
the experts at As Was including CEO Debbie Levitt.

 

RocketPlace
has one track for beginners looking for the road map for eBay business success.
A second track is for PowerSellers looking for tips on how to grow with all of
eBay’s recent changes as well as how to use the latest techniques, strategies,
and tools to improve their eBay businesses. More information is available on
http://www.rocketplace.com

 

 

About As Was

 

As Was is a full-service consulting
firm specializing in branding, design, sales and marketing strategies,
operations management, and training for eBay and online sellers. As Was has
been making the world’s marketplace your marketplace since it was founded in
April 1995, and has been an eBay Certified Service Provider since August 2004.
For more information, please visit www.aswas.com or call 520.204.1935.


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