Archive for the ‘Announcements’ Category

eBay Live 2008 Presentations Available

Wednesday, August 13th, 2008

Many people have asked where they can get the presentations that I did at eBay Live. Well, I don’t think they are whole… I think they removed a few of my slides. But these will be mostly them!

http://www.ebaylive08.com/ is the main site. Here are my presentations:

eBay Strategies That Can Increase Your Profitability
Serious eBay sellers know that in order to sell and grow, they need to
list strategically list their items in certain ways, at a certain
times. This seminar features representatives from As Was and Vendio, who will discuss tools for fine tuning your listing
strategies as well as general strategies for listing. Topics will
include title keywords, listing upgrades, Store vs. Core, categories,
and timing of listings.

Attract More Customers With Marketing and Merchandising
Learn to look like a seasoned professional. A panel of certified
providers will provide tips and tricks on how to market and merchandise
your listings to attract new buyers. Find out how to develop your
brand, write better listings and use merchandising tricks to get
people’s attention.

Looks like How To Stop Breaking The Most Commonly Broken eBay Rules isn’t up there… maybe because rules changed since then! You’ll have to come hear it live at RocketPlace.


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RocketPlace Conference is Going Green

Monday, August 11th, 2008

RocketPlace Conference Is Going Green

The
RocketPlace conference is taking extra steps to have less of an
environmental impact. The September 2008 event will save trees, water,
plastic, and other resources by eliminating wasteful water bottles,
conference badges, programs, and notebooks.

                                       

Tucson, AZ (PRWEB) August 11, 2008 — RocketPlace, the premier conference for new eBay sellers and PowerSellers, will be taking steps to make the September 2008 event
greener. The first RocketPlace conference in early 2008 offered no
bottled water to save on wasted plastic. This time, RocketPlace is
going further.

Not only will there be no water bottles, but RocketPlace will also
save trees, plastic, and all of that production by eliminating paper
badges and the traditional plastic badge holders. RocketPlace will use
nTAGs as badges, which are interactive devices whose only disposable
part is the sticker with the attendee’s name. The unit and lanyard are
returned to nTAG, which means nothing for an attendee to throw away after the show.

As the nTAGs store the full conference agenda, RocketPlace will not
print a notebook or a traditional event program, opting instead for a
small, pocket-sized guide to sponsors and exhibitors printed on
lightweight, recycled paper. This will also reduce energy and resources
needed for printing and transportation. As nTAGs help attendees
exchange contact information that is later retrieved from a portal
website, this also means fewer business cards being handed out (or
thrown out).

RocketPlace will be printing a simple take-home post card listing
our sponsors and exhibitors. Ecoprint.com, a Maryland company, is our
chosen vendor, and will be printing on paper that is 100% post-consumer
recycled and 100% process chlorine free. Ecoprint has been purchasing
their energy from a wind farm since 2003, and boasts being 100% carbon
neutral, and zero net greenhouse gas emissions.

"We know that being green is not just a fad, and being green goes well beyond using some recycled paper," explains As Was CEO Debbie Levitt.
"No matter what you believe about global warming or climate change,
saving trees and water as well as using alternative energy and fewer
natural resources are always the best choices. As Was is always
innovating, and this time, we’re taking the lead in making sure that
our event has the least possible negative environmental impact. I wore
my Camelback hydration pack around eBay Live, and I shouldn’t have been
the only one doing that!"

Attendees, speakers, and exhibitors can also do their part in making their RocketPlace experience more eco-friendly, including:

  • Go through airport security
    with an empty water bottle or Camelback hydration pack. Fill it up at a
    water fountain once you are through security. You’ve saved plastic and
    saved money on buying overpriced bottled water in the airport.
  • Take the most direct flights possible to use less fuel.
  • Use plastic cups more than once, or bring your own water bottle and keep refilling it.
  • Give out fewer brochures. Offer downloads from websites or snipp.com.
  • Don’t rent a car! Take a group airport shuttle to and from The Rio All-Suites Hotel in Las Vegas, which has suites for just $90/night during our event.
  • Use
    the towels in your hotel room for more than one day, and ask
    housekeeping not to change the linens daily. You don’t change the
    linens daily at home, so why have the hotel use so much water and
    cleaning agents.

RocketPlace has one track for beginners looking for the road map for
eBay business success. A second track is for PowerSellers looking for
tips on how to grow with all of eBay’s recent changes as well as how to
use the latest techniques, strategies, and tools to improve their eBay
businesses. More information is available on http://www.rocketplace.com

About As Was
As Was is a full-service consulting firm specializing in branding,
design, sales and marketing strategies, operations management, and
training for eBay and online sellers. As Was has been making the
world’s marketplace your marketplace since it was founded in April
1995, and has been an eBay Certified Service Provider since August
2004. For more information, please visit www.aswas.com or call 520.204.1935.


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Last Week for Early Bird Reg @ RocketPlace

Friday, August 1st, 2008

You’re now in the last week to get early bird pricing for our Sept 2008 RocketPlace event. Based on when The Rio needs numbers and info from me, if you register after 8 August, you are not an early bird. :)

http://www.rocketplace.com

RocketPlace is the best conference to attend if you are considering serious eBay selling OR are already a PowerSeller, and want to know the best techniques, strategies, and tools for growth and navigating eBay’s changes.

We created RocketPlace before eBay announced the end of eBay University… before the announcement that eBay Live 2009 would be cancelled and not exist. We knew that new and veteran sellers needed a better event more focused on education and networking. Plus, we know that people love getting info from us rather than what some perceive as "the eBay party line." We’re hand-picking speakers and exhibitors so that our event is free of scams and hard sells. You will NOT be asked to buy a $5,000 system on the way out. :)

RocketPlace will also have a few highlights that separate it from other events in the eBay industry.

  • We have two tracks so that each type of eBay seller gets information tailored to him or her. Those new to eBay would take our Beginner track. PowerSellers should register for our Advanced track.
  • We’re using nTAGs as conference badges. They’re interactive, wireless devices you wear. When you meet people, it’ll break the ice by seeing what you have in common. They can also store contact info for everybody you meet by holding down one button.
  • We’re going green! Forget biz cards and disposable badges and badge holders thanks to nTAG. No bottles of water (what a waste of plastic). Forget the printed program since nTAG has the agenda built in. Forget printed notebooks. RocketPlace is great for eBay sellers and for the environment. :)
  • Unlike other events, we don’t take every opportunity to crap on eBay. That means that new and veteran eBay sellers should be comfy that you’ll be in a environment that is supportive to your business goals rather than making you feel like the uncool kid in school.

Hey, register now while the prices are lower!


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Open Jobs at As Was

Thursday, June 26th, 2008

Hey, readers. We have a bunch of open jobs. You can check them out at http://www.aswas.com/jobs.shtml. Here are some highlights.

Creative Director – this person is like an art director and project manager. You will manage the template design process, so you need to be awesome with design, ideas, and communication.

Customer Support – this person will perform some behind-the-scenes Photoshop and HTML work for our team. You’ll also answer support tickets and make the easier changes that clients need… like the person freaking out about his template because his sales tax changed. :)

Account Manager – this is like the Customer Support person, but is the seller’s main contact at our company, and the centre of the long-term relationship. So it’s HTML and CSS with Photoshop, but’s also really knowing eBay and being able to advise people.

Artist – we’re always looking for excellent artists who would like to work on our projects. We often have a hard time finding the right people since we need you to be really creative and work well in multiple styles. This is not the type of job where we tell you exactly what to put where, and you are just a robot. :)

Get to know these jobs by reading their full descriptions, and then apply today since we are ready to hire!


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Free Webinar on eBay Changes

Wednesday, June 25th, 2008

With so many people wondering about eBay changes and what to do, we’re putting together a free webinar for 1 July at 11am west coast time. All are welcome. Questions will be taken and answered to the best of our ability!

https://www1.gotomeeting.com/register/852167320 to reserve your space now

We’ll be covering recent eBay changes and announcements and what you need to do to be compliant. We’ll also look at what is coming, and how to stay ahead of the game as much as possible.

Also, with the hammer being dropped on PowerSellers with lower DSRs, we’ll be looking at how to raise DSRs.

Join us!


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Gone to eBay Live!

Thursday, June 12th, 2008

Just a note that today is the day I drive away from Tucson, Arizona to head for Chicago. I’ll be staying on top of As Was things and work as best I can. But if I seem slow to respond, please don’t take it personally! It’s a long drive and I’m the only driver.

It also means that I may not have much (time) to drop here until I start live blogging from the events.

See everybody at Dev Con and then Live!


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eBay eCommerce Forum Announcements

Tuesday, January 29th, 2008

Hi. It’s Debbie from As Was, live blogging from the eBay eCommerce Forum.

New CEO John Donahoe gave the fist speech. They said these changes are for the USA, so if you’re not selling on eBay.com, check your regional site to see what the changes rea.

eBay is changing the fee structure. Effective 20 Feb 2008 in the USA, insertion fees are being reduced in the Core and Store. Gallery images will be free. FVF will go up. They say that mathematically, people should see their fees go down, and with lower insertion fees, sellers now have less risk when listing items.

John says they’re rewarding great sellers because eBay wants great sellres, large and small. PowerSellers, based on their level of "buyer satisfaction," will receive up to 15% off their FVF. Starting in March, sellers with more "customer satisfaction" as measured by the DSRs (Detailed Seller Ratings), wlil be given favourable positions in search results. eBay’s stats show that a disappointed buyer won’t just stop buying from that seller… they might completely leave eBay, which hurts the opportunity for good sellers to sell to that person.

Starting in July, PowerSeller standards will be raised, which I’ve been calling for for years. Sellers will need to meet minimum DSR scores. I wasn’t calling for that, but I’m for raising standards. :)

John says they’re going to be revamping Feedback. John says that Feedback is a big turn-off to buyers, who are afraid of retaliatory negatives. The system will be changed to try to improve buyer trust.

John closed by stressing how sellers and eBay need to work together to improve the buyer experiences.

———————————————————————————–

Then Bill Cobb came and gave more details.

Insertion fees are going down 5 cents to 80 cents depending upon the tier.

FVF are going well up. 8.75%, 3.50%, and 1.50%. That first tier is a BIG jump, bu that’s only for the first $25. That means $2.19 of the first $25 instead of $1.31. I’m commenting to say that people shouldn’t be too scared as that’s only just another 88 cents. That’ll hit the lower ASP people more of course, but it is only 88 cents.

Featured Plus will be cut to $9.95 in some situations as it’ll have tiered pricing.

eBay calculates buyer disatisfaction from things like leaving neutral or negative, and a 1 or 2 rating in any of the DSRs.

More than 5% "dissatisfied" buyers in 30 days will flag a seller as not so great. Those people will see their items disadvantaged in search results.eBay will require the sellers who dissatisfy people to offer "safe" payments via PayPal or major credit card. These are designed to improve buyer trust.

The PS bar will be raised starting in July. Starting in July, you’ll need to have at least 4.5 on each DSR in a 12-month period to quality for/remain a PowerSeller.

Sellers who meet or exceed eBay standards will be rewarded through discounts, better payment protectoin, and greater exposure for listings in search.

PS Fee discounts: starting in April, 4.6 or higher on all DSRs will get 5% off on FVF. 4.8 and above on DSRs will get 15% off FVFs. Bill said that as of current stats, over 60% of current PSers would get these discounts. He joked that this is his retirement gift to sellers.

You won’t need to have shipped to a confirmed address to get Seller Protection. Any address to which you ship, even gift or work locations, will quality.

The $5K limit on claims will become unlimited for PowerSellers.

Right now PayPal only gives protection to sellers in certain countries. It will soon be offered to ALL countries that allow PayPal payments.

Since Best Match was rolled out, shoppers are converting more to buyers. Starting in March, it’ll be THE default way site-wide. High DSRs over the last 30 days will be given an advantage in search results. Search results will still favour items ending sooner, but eBay wants to highlight the better sellers since they think that’ll improve buyer satisfaction overall. That’s part of the whole Finding 2.0 thing. Other changes have to do with connecting shoppers more closely to what they are looking for.

New Feedback tool starting in May… a Seller Dashboard that’ll show PS status, billing status, FVF discount qualification, policy violations and risks, and buyer satisfaction measures (feedback, DSRs, and complaints). eBay hopes that sellers can use this to manage customer satisfaction. You’ll know how you stand at eBay since it’s similar to how eBay (internally) sees you.

Today, the biggest issue with Feedback is that buyers are afraid to leave honest feedback because of the threat of relatiation. The final straw for many buyers is getting a negative. Feedback is a two-way street, but eBay has a stat that retaliatory negs are way up, and sellers are 8x as likely to leave retaliatory negs than a buyer is. We need to regain buyer confidence on eBay so they’ll bid and buy more. eBay worked with Pierre on bold changes…

Starting in May, sellres may only leave positive feedback for buyers. WHAT?! They will remove a fb when the buyer doesn’t respond to the UPI. They wlil remove fb when someone is NARU, even retroactively. They will not allow buyers to leave neutral or neg within 3 days of the item ending. They wil reduce the number of days from 90 to 60 for buyers to leave you feedback. These are to help sellers avoid getting negatives.

Your % will be based on the last 12 months though the score will be lifetime. You will get credit for repeat business from 1 buyer/seller per week.

Bill says he knows not everybody will love all of these, but he feels the "overall package" of these changes is strong.

———————————————————————————–

Well, we know sellers have a lot of questions and issues. How will they be found? Once they are found, how can they better convert shoppers into buyers? How can they use strategies to decrease fees, and how can they improve their shipping? Better and cheaper shipping will help those DSRs. Well, this is my plug for my company, As Was http://www.aswas.com as well as our upcoming conference, http://www.aswasconference.com. We’re all about getting the sellers the help they need to grow and be more prfitable no matter what changes eBay might make. If you want to keep selling on eBay, and especially if you want to grow, you have to evolve with the changes and be proactive.

I’m just saying. :)


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Congrats to Us

Saturday, January 5th, 2008

If you’re reading this, then I got married last night. Congrats to us. :)

It means you missed it, and you are too late to have tried to stop it, and profess your undying love for either of us.


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Take Our Survey on Holiday Sales

Wednesday, January 2nd, 2008

http://tinyurl.com/2r4qk6

That’s the Tiny URL for a survey on how your online holiday sales went this year. Please feel free to share this URL with other eBay, Amazon, website/e-commerce, etc… sellers.

Thanks!


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Happy New Year!

Tuesday, January 1st, 2008

Happy New Year to all of our readers! I hope that your selling season went well, and the holidays were fun and safe.

Just a note that this week, we’ll be adding some new services to our Services and Pricing page at http://www.aswas.com/pricing.shtml. We’ll also be raising the price of our template package, so if you want 2007 pricing, you’ll need to sign a contract and make your deposit payment by the 6th of January. After that, it’s new pricing o rama. :)

Also, now’s a great time to sign up for The As Was Conference @ http://www.aswasconference.com. We still have some slots open, but we don’t have the early bird pricing anymore. With the conf less than 2 months away, you’re not an early bird if you’re registering now. You’re a regular bird. :) But it’s still a FANTASTIC price for the fun you’ll have, the information you’ll get, and all the full meals we’re serving.


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