Cheat With Shredded Wheat

Monday, 24 April 2006 at 5:00 am Pacific USA Time.

Shredded wheat cereal is running a weird commercial. It shows a girl at a spelling bee who is asked to spell aardvark. She starts with a and then r until an animated shredded wheat interrupts her and reminds her that it’s the "first word in the dictionary."

Thing 1, what dictionary is that? The dictionary I had growing up had "a" as the first word!

Thing 2, is it OK with the spelling bee rules if an animated breakfast cereal helps people spell words?

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Categories: That's Bad Marketing

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