Choking Over Cell Phone Service

Friday, 15 July 2005 at 5:00 am Pacific USA Time.

We have a commercial here for Alltel cell phone service. It’s a couple in a nice restaurant, and the wife seems to be choking on her food. The husband gives her the Heimlich, and she’s OK. Once she recovers, she says something about how shocked she was that you get a credit from Alltel if your call gets dropped. A guy at the next table who hears that starts choking.

So in this commercial, people are nearly dying over a new campaign by their mobile carrier. Another commercial came out with better fine print on this deal, and here’s what’s really going on. If your call gets dropped, your account is credited ONE MINUTE. So if you were talking for an hour and the call is dropped, you can expect a credit for one minute on your bill.

If I don’t go over my monthly allowance of minutes, I wouldn’t benefit from one minute being added back anyway. This is a gimmick that when you look at the facts really makes no sense and offers no advantage over any other mobile service. Bad marketing for a bad service AND a commercial showing people nearly dying over hearing about it.

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Categories: That's Bad Marketing

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