Come Check Us Out

Tuesday, 23 August 2005 at 6:48 am Pacific USA Time.

Tucson seems to have a zillion churches. Each church is looking for an angle, or so it seems when we read their newpaper ads or see them on TV.

We have "The Cool Church" with a matching website. Their TV commercial shows a guy, evidently the pastor, casually dressed showing old video of himself playing drums at the church. He makes fun of his old haircut. His new haircut isn’t much better. He wants you to check out The Cool Church.

I just saw a commercial for another church. Their positioning is that they welcome everybody, and they have a sign language interpreter signing what the casually-dressed pastor is saying. Their commercial ends with, "Come check us out."

We saw ads in the movie theatre for another church. Their big point was they don’t like when Sunday mass is held. Come to their church on weekday nights!

This is all new to me. I’m not used to "competing" churches doing so much advertising. I’m not used to casually dressed "pastors" telling people to check their church out. It seems like bad marketing, but maybe because it’s new and different, it’s good marketing. But what are you selling me? Are you really going to sell me religion? Acceptance? Fitting better into my schedule? It’s just a little weird to me.

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Categories: That's Bad Marketing

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