Cut Class!

Friday, 22 April 2005 at 7:15 am Pacific USA Time.

When our VP, Dave, drove by an Oklahoma billboard for a local college and the phone number 1-800-CUT-CLASS, he thought that was terrible marketing. How could someone market higher education with the concept of cutting class?

It turns out that 1-800-CUT-CLASS is about beauty schools… as in cutting hair.

We’ve since decided that this is good marketing. It’s memorable, it’s fun, and it speaks to the people who would be calling this number.

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Categories: That's Good Marketing

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