Delicious Rock


Monday, 21 August 2006 at 5:00 am Pacific USA Time.

Dateline showed a report about food marketing to kids. One of their experiments was showing two things to small kids and seeing which one they’d rather eat.

First they showed them two cupcakes. One had an American flag and one had a Spider Man design. Most kids picked Spider Man because they like him. He saves the world.

Then they showed kids a cupcake or a banana, but they covered the banana skin in stickers of characters like Shrek, Scooby Doo, and SpongeBob. They picked the banana. Why? Because they liked the characters.

Then they decided to go way out there. They showed the kids a banana (with no stickers) and a large rock that they covered in the same kinds of stickers. They asked the kids, who looked like they were around 4 or 5 years old, which they would rather have for breakfast.

Most chose the rock.

Now how about when products that are not healthy for kids have characters on the packaging or as a prize? The kids want the characters, and people are making crappy "nutritional" choices to give the kids what they want. If someone listed the ingredients for an adult, most adults would probably say that they didn’t want a "chicken nugget" with 50 ingredients. They just want chicken.

Then again, the rock is healthier than Chicken McNuggets. Maybe the kids made the right choice after all.

Maybe not. The program said that today’s children are going to be the first generation in 200 years that will have a shorter life expectancy than their parents. Everybody, change what you’re doing. Change or die.


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Categories: That's Bad Marketing

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