Don’t Call It Free If It’s Not Free

Thursday, 17 June 2010 at 5:57 am Pacific USA Time.

A company in my industry has some messaging around their website saying their service is now free. But is it?

In the tiniest font you can imagine, it says that's just for very limited usage. If you are going to use it more than the limited usage, well their price is $X per month… which is 50% more than it's been for years. I'm hoping that they at least are grandfathering in the people at the old price considering they announced those people could have that price for 3 years.

But no matter how you slice it, that's not free. It's not really accurate to say this service is now FREE. It would be more accurate to say that there is a free level or tier of service.

I don't believe that we have to reel people in with false promises or half truths. I think the straight truth is something people will appreciate more, especially in the long run.

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Categories: That's Bad Marketing

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One Response to “Don’t Call It Free If It’s Not Free”

  1. Unfortunately, far too many companies use this tactic.