Dress Code as Marketing

Wednesday, 15 June 2005 at 5:00 am Pacific USA Time.

We have a local water park with an extensive dress code. It’s restricting, but it’s great marketing.

    Dress Code – The following regulations are for the safety of our guests and employees and apply to all guests regardless of age, sex, religion, race, color, or creed. Traditional swimwear is required. Children in diapers and those being toilet trained must wear approved swim pants in the water. No provocative or thong swimsuits, clothing with rivets, buckles, belts, or metal ornaments. No long pants or cut-off shorts. No oversized or baggy clothing that cannot remain at or above the waistline without a belt or other support. Displayed tattoos must be in good taste and not offensive to a family environment. Guests may not display anything that contains obscene, foul, profane, illegal or unacceptable language, pictures, symbols, phrases, etc. Guests may not wear any article of clothing that conveys a gang look or appears to be gang related. This may include, but is not limited to: altered baseball caps and clothing, bandanas, oversized pants and shirts or sagging pants displaying undergarments. No loitering, unruly behavior, profanity, vandalism, line cutting or alcohol and drugs. Failure to comply with any part of the dress code may result in ejection from the park without refund. For your safety, Breakers Water Park reserves the right to physical inspections of any items carried in or out of the park.

You can get ejected from the water park for profanity, ultra-revealing bathing suits, or looking like a gang member. You could be ejected for your tattoo. What’s the message here?

The message is that you’re safe here. It’s a family establishment that wants your family here, and you won’t be disturbed by anybody who’s too sexy or too tough. Bad news if you dress like or are the person who’s described above. Great news for everybody else. Unruly teens will be choosing somewhere else to spend the day!

It’s great marketing that they lay this out on their website before they tell you their operation hours or days they are open. It has made us more excited about going. Does your company have a dress code, daily or for special events? What does what you wear or what you expect your clients to wear say about you?

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Categories: That's Good Marketing

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