eBay Dumps Third Party Checkout


Wednesday, 25 August 2010 at 5:41 am Pacific USA Time.

http://announcements.ebay.com/2010/08/ebay-checkout-update-for-2011

eBay has announced that third party checkout will be discontinued next June 2011. What does that mean? Well, have you ever bought from an eBay seller, and during the checkout process got dumped on another website to finish your checkout? You'll often see that with sellers who use companies like ChannelAdvisor and Marketworks. I have tended to NOT buy from these sellers for partially that reason. I hate those checkouts.

I'm not the only one. eBay is saying that less than 10% of sales come through third party checkouts, so this doesn't affect most people. I agree. I do a fair amount of shopping and buying on eBay, and I don't see as many checkouts as I used to.

I think this is a good move towards consistency of experience on eBay. We should all go through one checkout, and we should all go through a unified checkout, even if we have bought multiple items from multiple sellers. We are all used to shopping carts and that style of eCommerce. It doesn't make sense for eBay to still make us check out mostly one thing at a time.

So I would say I like the direction in which this is going, but I think it puts pressure on certain outside software companies to offer more value. People used to want those companies partially to have that checkout feature, and that will go away. People might choose third party software based on different criteria, and hopefully those companies will have strong offerings that make what they charge a good value for sellers.

Who do I like right now in third party software? Well, it tends to change based on word on the street and what my clients tell me about their experiences. So right now, I'd pick Vendio, Seller Sourcebook, and Auctiva. For eCommerce, I like Volusion and Magento. And of course, we design for all of these. 😉


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Categories: That's Good Marketing

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