Emergency Broadcast System

Wednesday, 18 October 2006 at 5:00 am Pacific USA Time.

The Emergency Broadcast System. The dissonant tones that come on our TVs and radios every once in a while. I want to know two things.

1) Why do they need to be tested? Are they not sure that TV and radio stations know how to transmit the sounds and whatever news is relevant?

2) The last time I heard them tested, it was 4am on the Soundscapes digital music channel. That means that I fell asleep with my TV broadcasting the New Age music-only, commercial-free channel. That was peaceful and relaxing. Why test the Emergency Broadcast System on the New Age music channel at 4am? That’s likely to be quite the surprise and NOT relaxing.

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Categories: That's Bad Marketing

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