End To End

Monday, 23 May 2005 at 5:00 am Pacific USA Time.

"If you lined up the amount of product we make yearly end to end, it would go from Toronto to the moon and back three times!"

Nearly every product that I’ve seen on "Unwrapped" on the Food Channel has some sort of statistic about placing their products end to end over some period of production time, and how far that would stretch.

Why is that a dominant statistic? What consumer question is that answering? Is that really the most important or most memorable fact you want to leave with your potential customer? How many trees did you save this year? How many organic items are in there?

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Categories: That's Bad Marketing

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