Facebook Fan Pages

Wednesday, 6 January 2010 at 5:00 am Pacific USA Time.

Continuing in my series this week on social media, let's talk a minute about Facebook Fan Pages. They're free! If you have a business you want to promote, you can certainly set one up.

And you can ask me once if I'd like to be a fan. ONCE. If I don't do it, it's because I didn't want to do it. I'm considering unfriending someone who has asked me 5 times to become a fan of her friend's business… someone I don't know. I'm sorry, but I'm NOT a fan of a business I don't know, and I feel spammed by this, so this is not a positive way to make me aware of this business.

A Facebook Fan Page is a great idea when used correctly. If you have business-related messages, they go there. That way, if you want to promote something, you are promoting to people who opted in to hear/see that promotion. If I am Facebook friends with you because of some other reason, say we went to college together, I may not want daily messages about things you have for sale or specials your store in town is running.

So people with businesses, please use Facebook Fan Pages. And then please separate personal and business, and least overwhelmingly most of the time. That way, if we're just friends, I don't have to feel spammed by your business stuff. If I'm interested in your business, I'll fan your page. If I don't fan your page, stop asking.

In reality, if I got someone to do one thing to connect with my business, I'm not sure it would be to join my Facebook fan page. I think I'd want to get them to my website. You can ignore my fan page, but once you get into my website, you're hopefully sold on who we are and what we do! 

But I still vote YES for people to use Facebook Fan Pages for their businesses so that I don't have to see that stuff unless I opt into see it. Thanks!

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Categories: Just An Observation

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