Oh, Twitter. Your public nature makes things like this so easy. About 2 weeks ago, a guy who works for a company who claims to compete against us tweeted something in his personal Twitter account. It’s fun what you can find when searching Twitter for “list* first eBay” to see who’s starting out.
In case the graphic isn’t coming up, he’s tweeting that he JUST listed his first item on eBay ever… which even he found “surprising” since he has been designing Stores for eBay for 4 years now.
It’s amazing what natural As Was selling points I stumble upon. I remember years ago when I was surprised that I had to actually tell potential clients that unlike other companies, we KNOW eBay rules. We follow them! You’re not going to end up in trouble with eBay, and watch your items suffer in Best Match, because we designed something that got you in trouble. I also try to explain to people that we’re consultants. We’re here to understand their whole business, and help where we can, especially in listing strategy. Giving you a design makes no sense if you’re not going to use the right eBay strategies to get it seen and found in search!
The next selling point was that our design and other work isn’t sent to Eastern Europe. Not sent to Asia. Not being done in Israel, India, China, or the Phillippines. And nobody on my staff is a “junior.” I didn’t think those were selling points until I found out what other companies were doing. And then, yes, we’re offering something better than that!
Then it was that we didn’t get cracked down on in January 2009 for breaking eBay Store design rules. While other companies had to take down or change hundreds and hundreds of eBay Stores, we had never designed eBay Stores outside of the rules. So our clients didn’t have anything to change. Selling point!
Evidently now, I also need to tell potential customers that we’re better than other design companies they may be considering because my staff are former and current eBay sellers. They actually know eBay rather well! This is also an important point for people who are considering using Elance, oDesk, or other “find a random person” systems for eBay design. Have they ever listed on eBay? Do they know the rules? Will they fix their work if eBay finds it’s against the rules?
At this point, potential clients are coming to me having Googled these companies who you might call competitors, though I know we don’t really compete. I refuse to do what they do, how they do it, as it doesn’t match my standards. They don’t offer what we do, and certainly not how we do it. But sure, you could hire them instead of us. The real question would be… knowing the above, and Googling everybody to see the word on the street, why would you want to hire anybody else?!
Tags: eBay design