HDTV News Failing Here


Monday, 30 July 2007 at 5:00 am Pacific USA Time.

Recently, our NBC affiliate spent a lot of money converting everything so that they can broadcast their news in HD. They made a huge fuss about it for months. Lots of ads about how it was coming and how great it would be.

And then it came. And a local paper reported that they are still lagging in the ratings. I think there is one thing people forgot to take into consideration. Tucson and "southern Arizona" are a small market. This isn’t Phoenix or Atlanta or NYC. The advertising of many stations is how their newscasters and reporters are Tucson natives or people who went to college here, so we’re all about local.

So to be honest, we don’t have the greatest looking TV personalities. Many of our anchors and reporters are not traditionally good looking, even after it looks like they all had their teeth bleached. :) They seem to have nice personalities, but they are not traditionally attractive people. Put them in HD, and I think that might make them look worse.

And I don’t have an HDTV. I bet they look weirder on an HDTV.

I watch the NBC affiliate for news because I like the personalities of these people that come across. Anybody watching to see a good looking face in HD at 5:30am or around dinner time may be switching channels.


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Categories: That's Bad Marketing

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