Hook Up When Buying Shoes

Tuesday, 21 March 2006 at 5:57 am Pacific USA Time.

We have a local commercial where a guy goes into a shoe store and says he needs to be fitted for shoes. He’s never been fitted – he just thinks he knows his size and that’s what he buys.

Is that a problem? Has he been buying size 7 and squeezing his size 11 foot into those for years now? Is he a complete idiot?

The sales woman asks him to sit down and tell her what sort of shoes he wants. He looks up at her and says, "Well, I’m outdoorsy and athletic."

Are we buying shoes or is this a personal ad? You should see the energy between these two. The commercial makes that nice and clear at the end. The two are walking, ARM IN ARM, down the shopping centre saying that it was a "perfect fit."

Buy shoes at Foster’s Shoes, hook up with the sales girl. Message received!

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Categories: That's Bad Marketing

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