How To Not Partner With Us


Monday, 25 February 2008 at 5:00 am Pacific USA Time.

I heard about a company last fall. I contacted them. I heard nothing back. I saw them at a conference in early October 2007. I told them to contact me. I heard nothing back.

Last week (mid-Feb 2008), I get this email from them:

I hope all is well with you.  I wanted to follow
up to an inquiry you made to [company name] regarding a potential referral
partnership.  Please let me know if you are still interested in that
conversation.

Did I not ask enough times for a conversation about a potential partnership? And they’re JUST getting back to me nearly 6 months later? Wow, I sure feel like a priority to their biz dev team! :)

Usually, companies looking to break into the eBay seller space seek us out. They know that sellers ask us who they should use, so they want to partner with us. They want us to get to know their companies and systems so that if we like it, we’ll recommend it. That’s what we do!

I guess in this case, these people aren’t that serious about breaking into the eBay space or partnering with us. I can’t imagine being the "Channel Manager" at a company and emailing a potential partner something that bland, uninspired, and bleh. If they wanted to partner with us, I could imagine a zillion other emails they might have sent rather than making it sound like I haven’t followed up with them enough to be having a conversation about partnership.

And if it takes them nearly 6 months to get back to me, how are users of their system treated? I’m someone who could be bringing them business with no effort for them. You might want to get back in touch with me soonish. :) Or not!

I replied with some of what I’ve said here, and suggested that we continue to put the partnership on hold.


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Categories: That's Bad Marketing

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