How To Not Work For Us


Tuesday, 19 June 2007 at 5:00 am Pacific USA Time.

Sunday 3 June in the afternoon, I get a call. I’m here getting ready to leave for the convention, so I answer the phone with my usual greeting. The guy asks me if this is really As Was or if I’m an answering service. People still use answering services? No, this is really As Was.

He proceeds to tell me that he found me I believe on the exhibitor list for eBay Live, and wants to work for me. Evidently, he works/worked for a dealership that sold cars on eBay, but is suspended because someone with whom they partnered did something illegal, and is being investigated (and not by eBay). He wants a job telling car dealers how to sell online so they don’t make the same mistakes.

I don’t want to just flat out tell him that it makes no sense for me to pay him to tell car dealerships to NOT operate the way they want to operate. Even if they’re doing something illegal, car dealerships would probably know that, and be choosing to do it anyway. So what benefit is it to my company to employ a guy who’s going to tell car dealerships to do things differently than they’re happy to do? I tell him that we don’t have car dealership clients at this time (I’d like them but we just don’t have any yet). I tell him that we don’t cold call car dealerships, and they tend to not contact us.

"So you don’t work with car dealerships. Your clients all sell knick-knacks," he says. This is when I know I am dealing with someone who doesn’t ask questions and just makes things up. I’m not liking this. I tell him no, that’s not what our clients sell. "Well, what DOES your company do," he now asks the person that he’s called to ask for a job at that company. I give him the short version, and tell him that just because we’re not working with car dealerships doesn’t mean that our clients sell shit.

Then, he starts telling me that my company (and I’m not sure he knows what we do) should be consulting for the guy who’s going to BUY the dealership and start selling on eBay again. He’s still suspended, he may NOT be allowed to sell on eBay again, but a guy is going to buy this business and my company should consult with these people? I don’t think this is a match.

He’s going on and on about his story, and throwing in things like, "If you know anything about eBay," and then telling me what I already know as if I don’t know it. And, "This is your first time at the eBay convention?" No, I’ve been to EVERY eBay convention. Jeez, why not ASK me first. This is some lovely phone call from someone trying to get a job! Then, he’s trying to tell me that someone at the convention should be promoting in their booth his message of change to the car dealerships, because a lot of car dealers will be at the convention. I’m thinking OK, get yourself a booth and see how that goes!

I said very little and just let him hang himself with his own words. I would never hire him for two reasons. The first is that I don’t need anybody with his skill set. I don’t need anybody who would get themselves into this situation. But more importantly, I would NEVER hire someone with his personality. I would be HORRIFIED if he spoke to any of my clients this way. My clients are so precious to me, and I can’t run the risk that someone is going to condescend and not ask the right questions. Communication is about listening first, and this guy was not about listening. Or maybe reading either since he called to ask for a job without really knowing what we do.

I’m sure he got off the call thinking we were a nobody company because I didn’t hire him, site unseen, on a Sunday afternoon because he has a message for car dealers. LIke it looks good for As Was to employ a suspended eBay seller who’s going to consult for you. I wouldn’t want a doctor whose license has been revoked telling me how to set up my medical practice… I’m not sure I could really trust that information.

Good luck to this guy. We are hiring, but not for what he wants to do/be! :)


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Categories: That's Bad Marketing

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