In Case of Emergency

Thursday, 14 July 2005 at 5:00 am Pacific USA Time.

One of my British friends posted this to her blog (having grabbed it from somewhere else):

    Following the disaster in London . . .

    East Anglian Ambulance Service have launched a national "In case of Emergency (ICE)" campaign with the support of Falklands war hero Simon Weston.

    The idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency."

    In an emergency situation, ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple that everyone can do it. Please do.

    For more than one contact name ICE1, ICE2, ICE3 etc.

How smart is that? It would solve so many obvious problems when there are tragedies from natural disasters to terrorist bombings even to other crimes. You find someone unconscious with no wallet but a cell phone. You don’t know who to call from it if people are labelled things like "Pookie" or "Chris." Nobody would know if they’re calling your mother, ex-boyfriend, or child’s day care.

Put ICE in there, and make sure it’s a system our rescue workers know, and there would be no confusion. You find someone, you call ICE1, and if you don’t know who you have there, describing that person will probably fill you in quickly.

I think that mobile phones that have enough space could say something like ICE1-Husband and ICE2-Parents so rescue workers would know who they are reaching and in what order they should try.

I hope the US will pick up on ICE as this SHOULD be universal. If you’re visiting another country, everybody knows to look for ICE in your mobile phone.

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Categories: That's Good Marketing

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