Item Specifics Can Kill You in Best Match

Monday, 23 June 2008 at 9:04 am Pacific USA Time.

One of our clients just found out that the software he uses doesn’t fully support all the item specifics that eBay makes available now. He emailed us saying his DSRs are all above 4.7, yet he’s not showing up well in Best Match. He had no idea why, and suspected the item specifics.

He contacted his software help people, and they confirmed that they are not yet propertly supporting item specifics. Well, I’m not surprised. I remember when it took the same software system 8 months to get things like Second Chance Offers and Second eBay Category into their system. UGH!

So I suggested that he try listing a few things with Inkfrog, which our clients love. I said even without our template, just get a few things up with total item specifics, and see what happens. He said his items were now much higher in Best Match search results.

Well, there you go. That’s just another reason on the pile of reasons why I can’t recommend the first piece of software. And also why I give talks at the Developers Conference… evidently I need to remind developers to keep things updated!!!

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Categories: That's Bad Marketing

Comments Closed

3 Responses to “Item Specifics Can Kill You in Best Match”

  1. Connie says:

    So what’s the name of the software? Curious if it’s the one I’m using.

  2. Debbie says:

    It’s Marketworks, now known as Marketplace Advisor. I didn’t want to embarass them, but you’re right… if you’re using it, you need to know.
    Hopefully it’ll inspire them to get the features in there ASAP.

  3. Aaron says:

    Go ahead, embarass away! I am so mad at Marketworks right now. Marketworks is useless these days anyways, especially since CA acquired them. They are not adapting to changes quickly, and based on a conversation I had with a 3 year employee at eBay Live, they are done for.