Keep Away From Fire

Thursday, 13 April 2006 at 5:51 am Pacific USA Time.

My friend has underwear and t-shirts that he bought from a store where he shops a lot. The underwear has a tag that includes the following phrase:

Keep away from fire.

This was odd to me for two reasons.

  1. I typically see warnings like that on polyester clothing. These were cotton.
  2. I think it’s safe to say that whether or not your underwear warned you of fire, you’d want to stay away from fire. If you and your underwear are that close to open flames, I’m not sure your biggest problem is that your underwear didn’t want you there.

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Categories: That's Bad Marketing

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