Lathe Operator and eBay Specialist

Tuesday, 12 June 2007 at 5:00 am Pacific USA Time.

Every day, emails me every job listed with the word eBay somewhere in it. I’m not looking for a job, but I’m always curious who’s hiring for what positions.

Recently, one of the jobs that showed up in the Monster summary email had the title CNC Lathe and Mill Operations. I was DARN curious what a lathe operator needed to know about eBay, so I clicked on it.

It looks like the company was just trying to be cheap by posting three completely different jobs in ONE Monster ad. So they want a lathe operator, a lawn care person, and an IT person who can "manage eBay and PayPal accounts."

If you’re that IT guy, and you search Monster for eBay, and the lathe ad comes up, will you click on it? They might actually want you and you could want that job, but would you click on a search result that says Lathe and Mill Operations? Doubt it!

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Categories: That's Bad Marketing

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