Linking to Your Blog from eBay

Monday, 23 February 2009 at 3:00 am Pacific USA Time.

We had a question about 2 weeks ago, which was can eBay sellers link to their blogs from inside an eBay listing? We got an answer from eBay.

The short version is NO. This is because most blogs have links in the content or built into the design that either directly sell things, or take people to shopping websites that aren't eBay. So you can see how that wouldn't work for eBay. :)

You CAN link from your eBay listing to things like eBay Reviews and Guides. So if you're looking to compare products or give that kind of general info, you can use those and link there.

Where can you put a link to your blog? Not your eBay Store. But possibly on your About Me page.

The About Me policy page says (as of when I'm writing this blog post):

The About Me page may not promote outside-of-eBay sales or prohibited
items, nor may it contain links to commercial Web sites where goods
from multiple sellers are aggregated by a common search engine.

That means that you can't put things for sale elsewhere on the About Me page. You can't link to a shopping comparison site or shopping directory/online mall.

Since you can link to your own website from the About Me page, you can link to your own blog too. All of these links must comply with eBay's policies. If they do, they can go on the About Me page, but not in the listing.

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Categories: Just An Observation

Comments Closed

4 Responses to “Linking to Your Blog from eBay”

  1. Hi Deb,
    Thanks for this post, always an area where I find the ebay rules and regs a little confusing.
    How about an off-eBay page with more information about an item included inside the eBay listing page?
    I’ll give a clearer example–I used to have these links inside my listings (and never got dinged for them), but I removed them last year when they looked like they were changing the links policy. Now I’m wondering if it’s okay to put them back–
    Say I’m listing a specific card from a specific set and I have a web page available with more information then I’d care to put in the listing. Here’s an example page (and I apologize for putting the link here, but it’s the best way for me to illustrate this) —
    (Feel free to delete that at any time, just trying to be as specific as I can w/this question).
    There’s an affiliate link back to eBay at the top; a Google ad at bottom; top navigation includes a couple of links to Amazon, but they’re inside a drop down menu.
    What do you think? Keep them out or bring them back?
    Thanks, Cliff

  2. As Was says:

    Hey, Cliff. I don’t mind the link.
    Here is the issue I see. eBay might look at that and see “card prices,” Google ads, and Amazon links, and say hey, when you put this link in your listing, you were really trying to get that person to these places!
    The idea is that an “information page” is supposed to just have info on the item, and not other ways to buy anything or links to buy somewhere else.
    I think they could take issue with it. I’m glad you weren’t caught before, but I can see how they may not like it.

  3. Thanks Deb. Your thoughts are along the lines of what I was thinking. Probably best to keep them off and not stir them up.

  4. ebuyerfb says:

    The problem I see is that you have ePN links on that page.
    eBay has an anti-round tripping policy meaning you need to make sure that you aren’t taking someone off eBay for the purpose of bringing them back through your rover links. You can fix the issue by checking if the referrer is from an eBay domain. If it is then just use a normal link.