Made Up Disease is Back

Tuesday, 24 April 2007 at 5:00 am Pacific USA Time.

Remember the commercials for the disease/syndrome PMDD? This was supposed to be SO much worse than PMS that it "interferes with your life." I think most women would agree that PMS and periods in general interfere with your life. So by this description, every woman on the planet can now prescribe herself every med the commercials want to sell you for this.

Enter "Yaz." This is the newest drug to advertise this. The twist? It’s a birth control pill WITH something in it to help with your PMDD. What was the original PMDD drug? Prozac under another name. They were actually prescribing Prozac under another name for a disease that was made up specifically for the marketing of the drug.

How do I know that? One of my best college friends is a psychologist, and told me all about it. I’m sure it’s something we could all find out if we took the time to dig up the information. But that’s what it is. So enjoy your cocktail or hormones and Prozac!

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Categories: That's Bad Marketing

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