Magento Has A New Hosted Store

Friday, 15 April 2011 at 9:55 am Pacific USA Time.

Magento is now offering new “Go” stores. Check out the tour and features here. If you are shopping around for hosted solutions, this is definitely one to check out. Our clients also like Volusion.

Of course, As Was can design and customise these shopping carts, and many more.

Many online sellers ask me the difference between a hosted solution and one where you get all the code. A hosted solution is more turnkey. You turn it on, it’s installed, you can start using it, and as the company updates features or fixed bugs, you have all of that automatically. When you get the source code, like the full version of Magento, you have to install that on a server. You have to admin that server or hosting account. As there are updates, you have to have someone install them. If something breaks, you have to find someone to fix it as Magento doesn’t want to troubleshoot your custom install of their system (well, not for free!). So it can be more work and more expense, but the result is something that you can nearly limitlessly customize.

A third option is one I hear from time to time, which sounds something like, “I found a guy who’s going to build me my own eCommerce system.” In nearly all cases, this is a bad idea. Unless you are a giant marketplace with needs and requirements that no system could come close to fulfilling, then maybe that’s a good idea. But 99% of the time, it sets you up for two things: 1) Being beholden to this guy for all of your maintenance, upgrades, etc…, and 2) feeling like your eCom world fell apart when you can’t find the guy or he goes and gets a real job.

So remember, for most businesses, a hosted solution is a good way to go. A solution where you get the code, like the full version of Magento, can be right if you don’t mind running your own server, maintaining that code, and finding people to install your updates. It’s nearly never a good idea to have some guy or some company build you your own eCom system from scratch.

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Digg
  • Google Reader
  • Delicious
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr

Tags: , ,

Categories: eCommerce, That's Good Marketing

Comments Closed

Comments are closed.