Magician and Scientist?

Tuesday, 20 November 2007 at 5:00 am Pacific USA Time.

Each month, I get a free magazine that’s some sort of lifestyle magazine for my town. It’s more than half advertising. In the October issue, an ad caught my eye.

It had a huge picture of an Asian man in a very bright red robe. In huge font, there is a quote from this guy, and it starts with:

"Feeling confident as possible is important to me whether in my work as a professional scientist or my performances as a magician."

Huh? A research scientist with a PhD and MBA, and he’s also listed in the ad as the "Top Stage Magician of Arizona." Never heard of him, and he’s the top.

What an odd combo of jobs, and this ad was for a dentist. Evidently, his teeth help him with his research science confidence.

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Categories: That's Bad Marketing

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