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Successfully selling on eBay requires much more than just plugging a photo and some text into anybody's listing software with any old template. There are many factors you need to consider and plan well ahead. Who are you? What do you sell, where, and for how much? Why should shoppers buy from you rather than your competition? What makes you special? How do your shoppers find out about you and your product? Marketing answers these questions.

Marketing can be divided into four activities known as "the four p's," which are product, pricing, placement, and promotion. You take care of the first three; you choose what you will be selling, at what pricing you can make a profit, and where you're selling (eBay and other channels). We help with the fourth, which is the promotion of the product and your company's identity.

"Positioning" refers how your target audience thinks of you. It's how we get your shoppers to think a certain way about you and your items, connect to you, want to buy from you, remember you, come back again, and tell friends. How we get that done is a combination of over a decade of experience, great staff, a deep understanding of the eBay community, and our proprietary methods for marketing on eBay.

This is why it's important to choose an eBay consulting firm who has extensive experience in marketing. It's not just about following eBay rules, getting listings up there, and having good feedback. It's now about so much more. How much more? Click here to learn how much the look and layout of your listings can affect your business.