Menopause is Relevant

Wednesday, 20 July 2005 at 5:00 am Pacific USA Time.

I got an email yesterday telling me that they were resending their important email because I didn’t respond to the first.

Both emails were from a website about menopause who was sure that we should be linking to each other. The email was extremely confident about this. Our website is about our company, focusing on our services having to do with eBay and online sales consulting. Our target audience is basically anybody who is or may someday want to sell seriously on eBay, part-time or full-time.

The email I received requested this link (pasted exactly as it came to me except that I took out where the link really went):

    Looking for a trustworthy resource on Menopause and Black Cohosh? Be sure to stop by the Menopause and Black Cohosh Information Center. Youll be sure to find the latest information on topics like what products to take, what to avoid, and how to ease Menopauses symptoms.

This isn’t 1996. Websites aren’t going to link to anybody who writes to them because that’s very exciting and the web is so small that we might as well help each other out. Content has to be relevant. People looking for my site were NOT looking for menopause resources, and I will not distract visitors from my site by offering ways for them to leave.

It’s amazing that people still waste each other’s time with link requests like this.

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Categories: That's Bad Marketing

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