“Msss Kel’s Place” Designed by As Was is a Finalist in eBay’s Best In Stores 2008 Contest


Friday, 25 April 2008 at 5:00 am Pacific USA Time.

(press release)

A few times a week, Kelly Gaba gets emails telling her how much her eBay shoppers love her eBay listing template. Compliments on her template are left in her positive feedbacks. With a matching eBay Store, business cards, and invoices, Kelly’s "MsssKel" persona is a hit with buyers, of whom many are loyal, repeat customers.

Kelly met the As Was team at eBay Live! 2007. Days later, she contacted them wondering how long it would take to develop a custom template for her to use in Blackthorne. Within days, the contract was signed, and the project was off and running. The theme? Something fun, whimsical, retro, and starring a cartoon character that we can all pretend is Kelly herself.

The multiple As Was services Kelly purchased took around 8 weeks, and the new MsssKel image hit eBay in late August 2007, including the simple eBay Store designed at http://stores.ebay.com/MsssKels-Place. The effect was immediate at As Was. "We started getting flooded with requests to buy exactly what we had done for MsssKel," explains Debbie Levitt, As Was Founder and CEO. "Since every project we do is completely unique and totally custom to the seller’s personality and target audience, the MsssKel template was not for resale."

From tens of thousands of entries, Msss Kel’s Place, Kelly’s eBay Store, was chosen as a one of four finalists in the 2008 eBay Best In Stores design contest. Her entry is under "Best Simple Store," but stands out from all of the eBay Stores in all of the categories. "We love simple eBay Stores," says Levitt. "They brand you, they can match your listing template, they streamline shopping, and they do all of this without providing distractions. Simple eBay Stores retain eBay’s layout, which means that eBay shoppers don’t arrive on the Store and have to wonder where the items are, or figure out what they can click on amongst collages and long columns of dozens of links. If the average eBay shopper doesn’t want to read much or have to figure things out, simpler Stores will be more effective."

"Also ,when it comes to more advanced eBay Stores, we think there are better design options out there than collages, columns of dozens of links, or animated Flash that doesn’t get people any closer to buying something. I feel like As Was is the only company designing with the eBay shopper’s typical thought process and habits in mind. Attractive is nice, but these Stores need to be effective more than they need to be just pretty!"

The MsssKel designs aren’t just attractive; they’re effective. According to Kelly, "The Store and template design have helped with buyer satisfaction and DSRs. We’ve always had high buyer satisfaction, but I think the way the template has separate sections for the policies, have helped. I really think most people actually read ours. That says a lot!"

Kelly continued, "Since we had the store and template design done in August 2007, our monthly sales have increased 25% over our projections, based on the previous year."

Voting for the 2008 Best in Stores contest is open through the end of the calendar day, Pacific Time (California, USA), on April 30th, 2008. http://ebay.promotionexpert.com/bestinstores2008/vote/index.html

About As Was

As Was is a full-service consulting firm specializing in branding, design, sales and marketing strategies, operations management, and training for eBay and online sellers. As Was has been making the world’s marketplace your marketplace since it was founded in April 1995, and has been an eBay Certified Service Provider since August 2004. For more information, please visit www.aswas.com or call 520.204.1935.


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Categories: That's Good Marketing

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