No Cows

Wednesday, 25 January 2006 at 5:00 am Pacific USA Time.

I saw an ad on TV for a community that I’d never heard of. The commercial promoted retirement living, and they showed people walking around a building that had big lettering saying:


What? "Without Cows"? Is that some special marketing draw? Then I herd (ha!) the announcer say that this was Rancho Sin Vacas (ranch without cows), and people enjoyed life here, plug plug plug.

I’m giving it a "good marketing" assignment since I thought the name was cute. I guess it has a ranch feeling, but you won’t have to deal with livestock.

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Categories: That's Good Marketing

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