No Experience Necessary

Tuesday, 30 January 2007 at 5:00 am Pacific USA Time.

My local Petsmart has a sign in the window looking for someone to do obedience training. What caught my eye was "no experience necessary." I would think that the person who gets the best results out of dogs needing obedience training would be people who have experience doing this and knowledge in the area.

This tells me that the obedience training is something anybody could learn out of some book or corporate manual, and may not be because someone is skilled and has a long history working with dogs.

That’s bad marketing.

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Categories: That's Bad Marketing

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