Not A Licensed Contractor

Wednesday, 22 June 2005 at 5:00 am Pacific USA Time.

If you weren’t a licensed contractor, would you promote that? Maybe you have to mention that by local law.

I drove by a truck the other day. It had signs all over it for a handyman. This person will do any house work you have. Underneath the name and phone number, it said:

Not a licensed contractor
(by choice)

What does that make you think of this person? Normally, people are proud to promote that they’re licensed. This person seems proud to be unlicensed, and wants you to know he chose that. Maybe he chose to be unlicensed after they rejected his application or revoked his license.

Bad marketing. This doesn’t inspire confidence!

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Categories: That's Bad Marketing

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