Orbitz Followed Through


Tuesday, 11 April 2006 at 5:00 am Pacific USA Time.

Orbitz really did what they said. You know that commercial where they say if your flight is running late, they will call people for you?

Someone was flying to see me on 30 March, and I had given Orbitz my cell phone number to keep me updated. A few hours before the flight boarded, Orbitz called my cell phone to say that the flight was on time (it gave the flight number and the time it was scheduled to take off). 50 minutes before the flight was scheduled to take off, Orbitz called me again to say that the flight was delayed, and would be taking off a half hour late.

Ultimately, the flight took off nearly an hour late with no follow up call from Orbitz to that effect. The flight ended up landing only a half hour late, so the one call really would have sufficed in having me expect this traveller a half hour late.

Good marketing! Promise what you can deliver, and then follow through and deliver it.


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Categories: That's Good Marketing

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