People Who Claim to be eBay-Certified

Friday, 26 January 2007 at 5:00 am Pacific USA Time.

There are plenty of people out there claiming to be certified by or connected to eBay in some way. Today, let’s look at some of the designations and logos you might see, and learn which is real and which is not (as of right now)!

eBay Certified Developer – You might even see an oval logo with this one. eBay never certified developers, so this logo and designation are meaningless. The person using it may be in eBay’s programme that supports people who develop applications for the eBay platform, but note that eBay doesn’t certify developers.

Certified eBay Education Specialist – This is a bastardisation of what the real title is supposed to be, which is "Education Specialist Trained by eBay." In that sense, eBay has not certified these people. eBay doesn’t go hear what I like to call the "EduSpecs" speak. They don’t interview people who attend their seminars. You can be a pretty crappy speaker and still get this designation! Some are great, some are not. But none have been "certified" in the way you might think when you see that word.

eBay Business Consultant – Look out for this one. You might think that my company would be an eBay Business Consultant, but this designation comes from the same department/company behind the EduSpecs. I technically don’t qualify to be an eBay Business Consultant even though that’s what I and my entire company have been doing for nearly 7 years. I didn’t have enough student feedback through the EduSpec system, so I don’t qualify. I’m not sure who does! Bottom line is that these people are not certified the way you might think. You’d hope that somebody has checked their track record with helping sellers and businesses, but as far as I know, nobody has.

eBay Trading Assistant – This could be good! This should be a person who specialises in selling items on eBay on behalf of other people. That way, that person can sell for you, you never have to really learn or understand eBay, and you split the money. This can work out well with the right Trading Assistant.

eBay Certified Consultant – This is someone who has passed a test showing that he or she knows general rules and best practices on eBay. This is not a test of how good a coach this person is nor does eBay check on how good a consultant this person is. Nobody reviews if this person’s consulting clients succeed or not. It’s really a certification of knowing eBay rules and best practices. I think that most PowerSellers could pass this test since they have probably been selling long enough to know the rules and best practices.

eBay Certified Solution/Service Provider – This is the good stuff. :) As Was is a Certified Service Provider. For this designation, which does come with a logo, eBay checks out the company and speaks with clients to try and make sure that people are happy with the products and/or services. This should be the best of the best of eBay-related companies.

eBay Compatible Application – This means that eBay has checked out software that a company built, and found it to work within eBay’s guidelines and rules about how you can build software that interfaces with eBay. This is not any kind of certification of the company. It only means that this application is built to work with eBay’s platform, interfaces directly, and eBay has approved the way it works. If you see a piece of software, such as something that you can add to your eBay listings, and it’s NOT a compatible application, I would think twice!

eBay University Intructor – eBay tries to find the best speakers out there with the best information and knowledge of eBay. These people are then sent out around the country to inform you! These are generally great speakers with great experience and knowledge that can really help you. However, one thing I’ve found is that some of them also act as consultants, and sometimes are paid by other companies to recommend the other companies’ products. That means that a recommendation the instructor might make could be one he or she is making because he or she was paid to do so. So if you’re gutsy, you might want to ask if that recommendation comes from using the system or from being paid to recommend it. You deserve to know!

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Categories: That's Bad Marketing

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