Probably Not a Strong Biz Idea

Friday, 30 September 2005 at 5:00 am Pacific USA Time.

Scattered around town, we have tanning places. You probably do too. The main different is that we’re in Tucson, AZ, which is 80 miles north of the Mexico border. We have over 300 days of sunshine a year, and the daytime temperature is rarely below 65. When we moved away from New York in 18" of snow this past March, we arrived here to nearly 70 degree days.

How lucrative a business do you think a tanning parlor is in southern Arizona? Sure, it may attract people who fear the sun’s rays, but if you fear the sun’s rays, you probably shouldn’t live here.

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Categories: That's Bad Marketing

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