Promising an 80% Sales Increase?

Tuesday, 20 January 2009 at 3:00 am Pacific USA Time.

Someone recently showed me how if you put certain words into Google, some paid ads come up that seem to promise some bizarre things.

The first ad that came up for me with these words was an eBay design company saying they will raise your sales 20-40%. I guess that wasn't a good enough promise for the people who were the #3 paid ad:


I have blurred the search words and the URL to protect the bizarre. Well I don't know about you, but I think that's quite a claim! Increasing someone's sales by 80% or more. They are basically saying that the work they can do for you will nearly
double your business. That's a tall promise, and my feeling is that any
tall promise should be put in writing!

I clicked on this page, and it took me to a form on this company's website that I can fill out to say I'm interested. The page said nothing about sales increases. The page barely had much other than this form.

But I took a look at the terms and conditions of doing business with this company, and not only was there no mention about sales going up any particular amount, and what happens if their work DOESN'T achieve that, but there was this clause:

The Company cannot be held responsible for anything adversely affecting the Client's business operation, sales, or profitability that might be claimed is a result of the Service offered by The Company.

So not only will they NOT stand behind the sales increase claim, but if your sales go down, AND you believe it was because of something this company did, you agree to not hold them responsible. I wonder what has happened in the past that made them have to put that in their contract.

I wouldn't want this company to get away with drawing me in with false promises. If this is what they are saying they can do for sure, it should be in their contract. Otherwise, I might as well run Google Ads saying we will increase your sales 200% just to get you to contact me.

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Categories: That's Bad Marketing

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