Rumour of eBay Certified Seller

Thursday, 23 April 2009 at 2:00 am Pacific USA Time.

I have been hearing some rumours about an eBay Certified Seller programme. First, let me say that I have heard NOTHING about this. I know nothing. I don't even know if it exists. But I've been reading the posts and speculation, and wanted to throw in my 2 cents.

For the first time in my life, I actually agreed with something someone posted in response to this on AuctionBytes. He or she basically said that Certified Seller sounded like another thing to add on a giant pile of ratings, titles, and categorisations eBay already has for sellers.

  • Feedback
  • DSR
  • PowerSeller logo and levels
  • Feedback stars
  • Percentages and tiers
  • Being sorted into Best Match

I think I'd agree. I think we have enough ways to certify or qualify sellers. I have bought from plenty of eBay sellers, and I think we know everything we need to know to organise sellers by quality or reliability.

If eBay would re-tweak Best Match so that DSRs and other "seller standing" parameters were the MOST important factor, then eBay would be serving me (statistically) the best sellers. Period. The best people!

But right now, "Recent Sales" has been tweaked as more important, as far as I can tell. This means you are more likely to get a seller who has a large inventory over a seller with really high ratings. I think this is wrong. I don't care how many the guy has… I just want to have a really good shopping and buying experience.

For those of you who are fans of my mockups of eBay pages (how I think the pages should look), you might remember that I started taking OFF things like feedback stars. In reality, so few of these things mean something to shoppers. Does a shopper care if you have a purple star? Does the shopper care if you recently changed your ID? Does the shopper look at these and even know what they mean? If they don't know what they mean, then they might be confusing or misleading.

Which is why I want to get rid of anything on eBay pages that is meaningless to the shopper. If this doesn't enhance the sale, why is it there? It might be just another thing the shopper has to read or think about, and that can slow down or derail shopping. Adding that a seller is "certified" may not mean anything more to shoppers than PowerSeller or anything else we throw at them.

I compare this to the time I tried to get to know Bonanzle. The site told me that some items were "in a bonanza." I had no idea what that meant, and there was no obvious explanation. So I gave up and left. I felt like there was a lingo that I wasn't hip to, so I was just an outsider. I think eBay should stay away from too many titles and lingo that isn't totally obvious and totally helpful to shoppers.

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Categories: Just An Observation

Comments Closed

2 Responses to “Rumour of eBay Certified Seller”

  1. Dan Trunk says:

    I couldn’t agree more. I think eBay has done a nice job cleaning up the new item form but the new search is definitly intend to serve those with large inventories.

  2. tula says:

    There’s a lot to be said for simplicity. Just because there are all these cool whiz-bang techniques and Ajax widgets out there, doesn’t mean you need to use all of them. And if you do use them, you don’t need to make them all flashy and annoying. Reminds me of the early days of the web when everyone loaded their nifty new HTML pages full of marquees, animated gifs, and blinky text.